We all like to think that we are immune to the lure of advertising. But even the savviest consumer can be seduced by a carmaker's TV campaign that's filled with slow-motion shots of a hot new coupe. Likewise, a local dealership's pitch for surprisingly low, low payments and super-easy credit terms can speak to the heart, if not the head.
There's no doubt that car ads have their place. They can let us know about special bargains. They highlight upcoming sales that can actually offer great deals. But you also need to be a smart consumer and separate hype from reality. With that in mind, here are five of the most common issues you're likely to encounter in car advertising. And we've also included some advice for smart shopping when the deal seems too good to be true.