After carjackers locked her in the trunk of her family car for hours in 1995, former sales and marketing executive Janette Fennell launched a new career in auto safety advocacy. While pushing a successful effort to get trunk releases required in all cars, Fennell found that children were dying and being injured in and around cars. But these cars weren¿t on the highway. Gradually, she saw a trend: cases of parents and other caregivers backing over children, often in their own driveways or in parking lots. By 2004, with the increasing popularity of SUVs and pickup trucks, these backover cases made up about half of the fatalities she was finding.