Byton's first product is a four-seat electric vehicle that looks like a beefed-up hatchback, though the company considers it an SUV. The M-Byte is a few inches longer than the smallish Mercedes-Benz GLC SUV, but its exterior dimensions are otherwise similar. It will likely roll on massive 22-inch tires yet be optimized for efficient driving around town and at highway speeds.
2022 BYTON M-Byte
With Amazon Alexa connectivity and Byton's own portal that corrals all your data and funnels it into the car, the M-Byte is more like the ultimate wearable accessory than a mere transportation device. Or at least that's what Byton hopes it will be. The idea is that by feeding the system all your data, you'll power a machine-learning process that provides customized navigation and scheduling support, charge alerts, and even shopping reminders.
The M-Byte's capacities and ranges are broadly competitive with offerings from Audi, Jaguar and Tesla, each of which takes its own approach to building a luxury EV. The Audi e-tron has some clever engineering tricks behind the scenes, but otherwise looks and feels very much like any other Audi, offering an EV experience that's not trying to sell a futuristic lifestyle. Jaguar has gone with aggressive styling and added tech that makes the I-Pace feel like a car a generation ahead of the rest of Jaguar's portfolio.
The M-Byte promises to go head to head with the Model 3, and despite the Byton's relatively modest range, it should be a leap forward in some respects. All eyes will be on the large wraparound infotainment screen, but shoppers will also appreciate the M-Byte's comfort and practicality, highlighted by exceptionally accommodating rear seats.