Byton's first product is a four-seat electric vehicle that looks like a beefed-up hatchback, though the company considers it an SUV. The M-Byte is a few inches longer than the smallish Mercedes-Benz GLC SUV, but its exterior dimensions are otherwise similar. It will likely roll on massive 22-inch tires yet be optimized for efficient driving around town and at highway speeds.
2022 BYTON M-Byte





- Four-seat SUV-sized electric vehicle
- Estimated 200-240 miles of range
- Futuristic interior with massive 48-inch central screen
- Launches the first Byton vehicle for 2022
- 2022
With Amazon Alexa connectivity and Byton's own portal that corrals all your data and funnels it into the car, the M-Byte is more like the ultimate wearable accessory than a mere transportation device. Or at least that's what Byton hopes it will be. The idea is that by feeding the system all your data, you'll power a machine-learning process that provides customized navigation and scheduling support, charge alerts, and even shopping reminders.
Some EV manufacturers have delivered face-flattening performance, while a certain American startup has also pushed the envelope on the EV charging infrastructure. But the M-Byte's unique technology suite offers a glimpse of what the elusive "car of the future" might look like and how we'll interact with it.
The M-Byte's capacities and ranges are broadly competitive with offerings from Audi, Jaguar and Tesla, each of which takes its own approach to building a luxury EV. The Audi e-tron has some clever engineering tricks behind the scenes, but otherwise looks and feels very much like any other Audi, offering an EV experience that's not trying to sell a futuristic lifestyle. Jaguar has gone with aggressive styling and added tech that makes the I-Pace feel like a car a generation ahead of the rest of Jaguar's portfolio.
Tesla is perhaps the best competitor by which to judge Byton. The two won't compete in terms of acceleration or maximum range, but buying a Tesla is as much about buying a lifestyle and identity as it is buying transportation. Like Tesla, Byton is a startup that doesn't carry any of the baggage of existing automakers. The M-Byte is designed to give buyers that early-adopter thrill of getting in on the future before everyone else.
Whether that will work without a leader constantly making news for his wild claims about the future remains to be seen.
The M-Byte promises to go head to head with the Model 3, and despite the Byton's relatively modest range, it should be a leap forward in some respects. All eyes will be on the large wraparound infotainment screen, but shoppers will also appreciate the M-Byte's comfort and practicality, highlighted by exceptionally accommodating rear seats.
Related 2022 BYTON M-Byte info
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