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2023 Toyota RAV4 MSRP and Invoice Price

TrimsMSRPInvoice PriceEdmunds Suggested
LE $29,610$27,772$29,061
XLE Most Popular$31,120$29,185$30,099
XLE Premium $34,010$31,887$32,802
Adventure $35,805$33,564$34,629
Limited $37,915$35,538$37,056
TRD Off-Road $39,230$36,765$38,095
Prices shown are for the most popular style of each trim with typically-equipped options.

What’s the MSRP for the 2023 Toyota RAV4?

Starting MSRP: $29,610
The Manufacturer’s Suggested Retail Price (MSRP) for the 2023 Toyota RAV4 starts at $29,610 for the LE base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Toyota sets and recommends that a Toyota dealership charge for its RAV4 vehicles. MSRP is often cited in many advertisements and vehicle reviews.
The most popular trim of the 2023 Toyota RAV4 is the XLE, which has an MSRP of $31,120 with destination fee and popular options. The highest-priced TRD Off-Road trim has an MSRP of $39,230 with destination fee and popular options. Learn more

What’s the invoice price for the 2023 Toyota RAV4?

Starting Invoice Price: $27,772
The Edmunds Estimated Invoice Price for the 2023 Toyota RAV4 is $27,772 for the LE base trim with destination fee and popular options.
The Edmunds Estimated Invoice Price for the 2023 Toyota RAV4 is the price Edmunds determined the Toyota dealership paid Toyota for a 2023 RAV4 vehicle. Some people focus on this price, but depending on the demand for a RAV4 and other factors, actual Toyota dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2023 Toyota RAV4 based on recent transactions, which predicts the market price of 2023 RAV4 vehicles, regardless of the invoice price.
The popular XLE trim has an invoice price of $29,185 with destination fee and popular options. And the highest-priced TRD Off-Road trim has an invoice price of $36,765 with destination fee and popular options. Learn more

What does Edmunds suggest that I pay for the 2023 Toyota RAV4 based on recent purchases in my area?

Starting Edmunds Suggested Price: $29,061
Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2023 Toyota RAV4 LE base trim is $29,061.
The Edmunds Suggested Price for a 2023 Toyota RAV4 is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.
The Edmunds Suggested Price for the popular XLE trim with destination fee and popular options is $30,099. And the Edmunds Suggested Price for the TRD Off-Road trim with destination fee and popular options is $38,095. Edmunds Suggested Price is the Edmunds equivalent to the blue book value for a car. Learn more

What’s the process for getting the best price on a 2023 Toyota RAV4?

1. You’ll want to contact local and ask them for their best price for the 2023 Toyota RAV4 trim that you want.
2. Compare your dealer price quotes for the 2023 Toyota RAV4 using Edmunds Price Checker™.
3. When choosing where to purchase your car, you may want to consider other factors like how you were treated by the dealership sales staff over the phone and via email, and the convenience/location of the dealership. Learn more

Where can I get local dealer price quotes on a 2023 Toyota RAV4?

Dealers often can’t show their lowest prices online.
Use to get their best price for a 2023 Toyota RAV4 via email - save up to $1,021. Learn more

Am I getting a good deal on my 2023 Toyota RAV4 with the price quote I have?

Edmunds Price Checker™ rates your dealer price quote for a 2023 Toyota RAV4 as high, fair, good or great. Based on the RAV4 VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more
Are you getting a good price? Check it before you buy.
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What is the out-the-door price for a 2023 Toyota RAV4 with taxes and fees?

Starting Out-the-Door Price: $30,424
The out-the-door price for the 2023 Toyota RAV4 LE trim with options is $30,424 - this is based on an Edmunds Suggested Price of $29,061 and $1,363 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.
The out the door price for the popular XLE trim is $31,505 - $30,099 for the Edmunds Suggested Price, and $1,406 in taxes and fees. The highest-priced TRD Off-Road trim has the out the door price of $39,833 - $38,095 for the Edmunds Suggested Price, and $1,738 in taxes and fees. Learn more

How can I calculate my monthly payment or lease payment for the 2023 Toyota RAV4?

Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more

How much does optional equipment cost for the 2023 Toyota RAV4?

Use Edmunds Build & Price to customize your 2023 Toyota RAV4. We have pricing for OEM factory-installed options, but not dealer-installed options.

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