What is the Range Rover?
An all-new version of the Range Rover is a novelty. This is only the fifth generation of Land Rover's flagship SUV since 1970, but it's arguably the most significant. For decades, the Range Rover was the definitive luxury SUV, the default choice for both celebrities and wealthy landowners. But today's market is much more competitive with every luxury brand offering a twist on Land Rover's original recipe. To succeed, this new model must do battle with a flotilla of alternatives, from the Jeep Grand Wagoneer to the Bentley Bentayga.