Genesis cars - select model
The beginning of the Genesis brand starts with, aptly enough, a car named Genesis. Parent company Hyundai launched the Genesis midsize sedan for the 2009 model year. It was the Korean automaker's first luxury vehicle, debuting at a time of a global recession and when Hyundai's reputation for quality was not exactly sterling. It was a tall order, but the Genesis managed to carve a niche for itself.