What is the G70?
Being a relatively new luxury brand like Genesis has its advantages and its drawbacks. One drawback is simply breaking in against the established brands. Buyers can be hesitant to try something new; once you buy a BMW, Mercedes-Benz or Audi, you might not want to stray. But a new brand doesn't have a design heritage to follow and nothing is written in stone. With its new generation of vehicles, and specifically the G70, Genesis is making full use of its advantages to minimize its drawbacks.