Skip to main content
Today 12:00 PM - 6:00 PM

Customer Reviews of Checkered Flag BMW

Review type:

Overall sales rating

4.9
4.95 out of 5 stars

(76 reviews)

Have feedback for this dealer?Write a sales review
76 sales reviews
Sort by:

  • My BMW x3

    5 out of 5 starsby Ealecia on 08/23/2025

    Aali my sales person is the absolute best. She took her time. She explained things to me in detail. She was patient and attentive to my needs
    • Thank you for your fantastic review, Ealecia! I am thrilled to hear that Aali provided you with such attentive and detailed service at Checkered Flag BMW. Our team strives to ensure every customer feels valued, and it's great to know Aali met your needs so well. We look forward to welcoming you back soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 08/28/2025


  • M240I

    5 out of 5 starsby Sean on 08/22/2025

    Michael was very professional and helpful. Didn't try too hard for a sell, and was knowledgeable about the car.
    • Thank you for your kind words, Sean! I'm glad to hear that you found our service at Checkered Flag BMW professional and helpful. It's great to know that Michael was knowledgeable and attentive to your needs without being overly pushy. We appreciate your feedback and look forward to assisting you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 08/27/2025


  • Easy to work with.

    5 out of 5 starsby Delainy on 08/01/2025
    updated 08/07/2025

    Michael Russell was a pleasure to work with. He was communicative at all times and delivered. Great associate
    • Delainy, thank you for your wonderful review! I'm thrilled to hear that Michael provided such a positive experience for you at Checkered Flag BMW. Communication is key, and we appreciate you recognizing his efforts. We look forward to welcoming you back for your next visit! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 08/07/2025


  • First time BMW purchase

    5 out of 5 starsby Felicia on 07/26/2025

    Sales was informative, without pressure
    • Felicia, thank you for your kind words. I'm thrilled to hear that your experience at Checkered Flag BMW was informative and pressure-free. We strive to create a comfortable environment for our customers. We look forward to assisting you again! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 07/31/2025


  • Ask for Nick

    5 out of 5 starsby Robert on 07/28/2025

    I was an easy sale. I knew what I wanted and Nick was my salesman. He was beyond kind and helpful. Nick was the highlight. Treat him well or he is off to bigger and better things. He is someone you want long term, put him in a managers training position ! And pay him well
    • Thank you so much for your awesome review, Robert! I'm glad to hear that Nick made your experience at Checkered Flag BMW so positive. It's great to know that he was able to assist you effectively and leave such a lasting impression. We appreciate your feedback and will ensure to recognize his hard work. We hope to see you again soon for your next car purchase! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 07/29/2025


  • Shahul Made the Process Easy and Enjoyable

    5 out of 5 starsby Shannon on 07/15/2025

    Shahul helped me purchase my 2026 BMW X5, and I'm very thankful for his help throughout the process. He was knowledgeable, responsive, and made the experience smooth and enjoyable. Highly recommend!
    • Shannon, thank you for your wonderful review! I appreciate your kind words about your experience with us at Checkered Flag BMW, and we're thrilled to hear that you found the process of purchasing your 2026 BMW X5 enjoyable. We look forward to assisting you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 07/18/2025


  • Best place to buy a luxury vehicle

    5 out of 5 starsby Robert on 07/09/2025

    Amazing staff. Sarah was attentive to what we needed and wanted and only offered things for those needs and wants. Nothing was forced.
    • Thank you, Robert! We greatly appreciate your kind words about Sarah and our staff at Checkered Flag BMW. It's wonderful to hear that you felt attended to without any pressure. We strive to meet our customers' needs, and we're glad we could provide that experience for you. We hope to see you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 07/10/2025

  • Great

    5 out of 5 starsby John on 06/23/2025
    updated 07/01/2025

    Everybody was very kind. Was not rushed. Happy to answer all questions.
    • John, thank you for your wonderful feedback! I'm so pleased to hear that you felt welcomed and well taken care of at Checkered Flag BMW. Our team is always here to assist and answer any questions you may have. We look forward to seeing you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 07/01/2025

  • Great Experience at Checkered Flag BMW

    5 out of 5 starsby Christopher on 06/28/2025

    I liked the no haggle pricing. The dealership was clean and modern. Mike Russell was great, friendly and no nonsense.
    • Thank you, Christopher! We truly appreciate your positive feedback about your experience at Checkered Flag BMW. I'm glad to hear that you liked our no haggle pricing and found our dealership to be clean and modern. It's great to know that Mike Russell provided you with friendly and straightforward service. We look forward to welcoming you back for your next visit! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 06/30/2025

  • 2022 BMW 330i CPO!

    5 out of 5 starsby David on 06/24/2025

    My sales rep Nick was awesome. Really nice guy that helped me search for the perfect BMW I was looking for.
    • Thank you for your kind words, David! I'm glad to hear that Nick provided you with excellent service while helping you find the perfect BMW. At Checkered Flag BMW, we strive to make every customer's experience special. We hope to see you again soon, and enjoy your new vehicle! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 06/25/2025

  • An experience I'll never forget

    5 out of 5 starsby Denzel on 06/10/2025

    Sarah and her finance team were phenomenal from start to finish. She was professional, knowledgeable, and genuinely cared about making sure I understood everything clearly. The process was smooth, transparent, and respectful. I left with not just a great vehicle, but an experience I'll always remember. Highly recommend working with Sarah if you're looking for excellence.
    • Thank you so much, Denzel, for your wonderful review! We’re thrilled to hear that you had such a positive experience with Sarah and our finance team at Checkered Flag BMW. It’s always our goal to provide a smooth and respectful process for our customers. We truly appreciate your recommendation and look forward to assisting you with your automotive needs in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 06/11/2025

  • 2026 BMW i5 xdrive40 purchase with Tesla trade

    5 out of 5 starsby Terry on 06/03/2025
    updated 06/09/2025

    Hays took the time to let me take test drives and get comfortable with the final purchase decision. I wasn't entirely sure I wanted to buy a car - but I am sure glad I did. The closing and trade in process was efficient and seamless. Also the patience demonstrated by Hays and his associate Mauricio in showing me how to operate the car along with the genuine offer to stop by anytime for help was and is appreciated. Fine professional job done by your folks.
    • Thank you for your wonderful feedback, Terry! We’re thrilled to hear that you had a positive experience with Checkered Flag BMW, especially with Hays and Mauricio. It's great to know they helped you feel comfortable with your purchase decision and made the process efficient. We truly appreciate your kind words and hope to see you again soon! Don't hesitate to stop by if you have any questions or need further assistance. Enjoy your new car! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 06/09/2025

  • Checkered Flag BMW

    5 out of 5 starsby Satisfied Customer on 05/27/2025

    We were most impressed with the dedication and professionalism of our salesman, Michael Russell.
    • Thank you for your wonderful review! We’re thrilled to hear that you were impressed with Michael's dedication and professionalism during your visit to Checkered Flag BMW. Our team strives to provide the best experience possible, and it’s great to know we succeeded with you. We look forward to welcoming you back soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 05/28/2025

  • Great buying experience from start to finish!

    5 out of 5 starsby Mary on 05/13/2025
    updated 05/19/2025

    This is the second car I've bought at Checkered Flag BMW and the entire process was completely painless. No pressure at all and Michael Gilmore is terrific. From ordering my new X3 to the delivery process, everything was easy. I'll continue to recommend Checkered Flag BMW to my friends and family.
    • Thank you, Mary! I'm thrilled to hear about your positive experience with us at Checkered Flag BMW. It's great to know that Michael made your purchasing process for the X3 easy and enjoyable. We truly appreciate your recommendations and look forward to serving you and your friends and family in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 05/19/2025

  • New Car

    5 out of 5 starsby M. Boney on 05/06/2025
    updated 05/12/2025

    People were kind, helpful, place is nice.
    • Thank you for your kind words! We appreciate your feedback and are thrilled to hear that you found our team at Checkered Flag BMW to be helpful and our dealership to be inviting. We look forward to assisting you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 05/12/2025

  • Exceptional experience with outstanding staff.

    5 out of 5 starsby Mustafa on 04/24/2025

    Sales person wasn't trying to make a sale but rather make an impression with exceptional customer service. Presented different BMW options and allowed me the opportunity to get into a vehicle that I loved. Mauricio Suarez is a great sales professional and I highly recommend getting in touch with him if you are looking for a car.
    • Thank you for your kind words, Mustafa! We're thrilled to hear about your positive experience with Mauricio at Checkered Flag BMW. Our team is dedicated to providing exceptional customer service, and it’s wonderful to know that you felt that during your visit. We appreciate your recommendation and hope to see you again soon! Enjoy your new BMW! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 04/29/2025

  • Great experience with Checkered Flag BMW

    5 out of 5 starsby Richard on 04/15/2025

    The salesperson was excellent. He answered all of my questions, he helped with anything needed, and he made the transaction as simple as it could have been. I would come back again.
    • Thank you so much for your wonderful review, Richard! We're thrilled to hear that our salesperson provided you with excellent service and made your experience at Checkered Flag BMW smooth and easy. We truly appreciate your kind words and look forward to welcoming you back again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 04/16/2025

  • Dodge Ram Purchase

    5 out of 5 starsby Michael on 04/07/2025
    updated 04/14/2025

    Josiah was awesome, quick and helpful in every way he could be. It was a great car buying experience.
    • Thank you, Michael! We appreciate your kind words about your experience with Josiah at Checkered Flag BMW. It’s wonderful to hear that he was able to assist you quickly and helpfully. We strive to make every car buying experience great. We look forward to seeing you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 04/15/2025

  • Experience

    5 out of 5 starsby Susan on 04/09/2025

    Easy, enjoyable
    • Thank you so much for your positive feedback, Susan! We're thrilled to hear that your experience with Checkered Flag BMW was easy and enjoyable. We look forward to welcoming you back for your next visit! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 04/10/2025

  • X5

    5 out of 5 starsby Rob L. on 04/07/2025

    Nick was great - professional, friendly, knowledgeable, and responsive - even on his day off.
    • Thank you for your wonderful review, Rob! We're thrilled to hear about your positive experience with Nick at Checkered Flag BMW. His dedication and professionalism truly make a difference. We appreciate your feedback and hope to see you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 04/08/2025

  • First BMW purchase

    5 out of 5 starsby Marcey on 03/27/2025

    Josiah was patient and knew the product well so that made it all a pleasant experience. Also love that you are no haggle dealership. But the red carpet, big red bow on my car and grabbing the keys off a silver platter from my salesman with the rest of his team there to clap was a great way to end what was already an amazing experience.
    • Thank you so much for your kind words, Marcey! We're thrilled to hear that Josiah provided you with such a pleasant experience at Checkered Flag BMW. It's fantastic that you enjoyed our no-haggle approach and the special delivery with the red carpet and the big red bow. We appreciate you sharing your experience, and we can't wait to welcome you back for your next visit! Enjoy your new car! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210

      by Checkered Flag BMW on 03/28/2025

About our dealership