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Customer Reviews of Sterling BMW

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The following reviews are more than two years old. They are not included in the overall rating.
50 sales reviews
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  • BMW family group

    5 out of 5 starsby George W on 04/19/2021

    Tina was great to work with for a no hassle sale. The entire Sterling team had a great friendly attitude and made it a pleasure to work with them 👍.

  • Seamless transition for lease renewal

    5 out of 5 starsby Jon N on 04/19/2021

    Justin was fantastic at Sterling. Made it easy from beginning to end. Helped me get into a new car a few months prior to my old lease ending.

  • Deceitful Lease

    2 out of 5 starsby Newport Beach Sterling BMW on 04/04/2021

    I needed to lease a car for my family. I told the sales person my FICO SCORE is 520. The sales force at the sterling BMW Newport Beach asked me to bring a cosigner. I took my daughter next day as a cosigner with a FICO SCORE 750. After spending two days with the sales department and conforming all the lease terms. I told the sales Department do not pull our FICO scores unless it will be an ok deal. However, after pulling our FICO scores then Sales manager walked to us and told us, sorry, we can only leased the car to your daughter’s name. She ended up to leased it under her name, but I felt a sales manager should know all the BMW lease terms before commit and pulling our FICO scores for both of us. We were told by the manager this is not their fault and it is BMW corporate decision.

  • BMW M340i

    5 out of 5 starsby Ulisesm on 03/15/2021

    Giddy is a great sales rep. Really patient and personable.

  • Dealer Trust

    5 out of 5 starsby Paul Vogelgesang on 03/15/2021

    I can purchase a BMW from many So CA BMW dealers. While its a 20 mile drive, I choose Sterling BMW. It all boils down to TRUST and my long term relationship with Tina Swistak.

  • Left me with my car's paperwork and no car

    1 out of 5 starsby Patrick Abaca on 02/21/2021

    Bought a CPO and they took a week to send me the paperwork. When I finally got it, they sold the car to someone else, claiming they paid more money

  • Highly recommend Sterling BMW! Tina is amazing

    5 out of 5 starsby Rob on 01/10/2021

    Called several dealers for an X3 M40i then I spoke with Tina in internet sales at Sterling. What a breath fresh air...she is fantastic. We closed the deal in in a few hours and I could not be happier. We absolutely love the car and the great shopping experience. Highly Recommend Sterling BMW!
  • Best car buying experience ever!

    5 out of 5 starsby Kristine on 12/22/2020

    I just special ordered a car from Sterling BMW. From the management to the sales force, the staff is knowledgeable and easy to work with. They didn't have the specific car I wanted so they helped me with a special order which was a new experience. The hardest part...waiting for the car! The rest was easy. Thank you Sterling BMW (especially my Sales Person Kai Groschupf and Manager, Anthony La).
  • Straightforward; Great Service

    5 out of 5 starsby Alex on 12/17/2020

    I had my eyes on a Long Beach Blue M2 in manual. Although they’re was some around, I wasn’t able to find one for the right price. When I finally decided to make my way to Sterling, I was greeted by friendly staff who wanted to make my car buying experience straightforward, stress free and without going back and forth haggling. They gave me the best deal, traded for the specific car I wanted and had me in and out the door quickly. Thank you John Vliet and Adrian Contreras. I would highly recommend going to this dealership.
  • M2 Comp

    5 out of 5 starsby Vino Marg on 12/15/2020

    Irvin was very accommodating! Very helpful and professional. Our buying experience ran smoothly. Keep it up, Irvin!
  • Bmw x7

    5 out of 5 starsby Hb Bmwx7 on 12/13/2019

    Awesome service at sterling! Ben was so helpful and really knew everything about the car.. Ken was helpful getting the car we wanted. Would highly recommend
  • Great experience, Mike Walters was very helpful with my CPO purchase.

    5 out of 5 starsby TSBMW535i on 06/09/2019

    Had a great experience while purchasing my CPO 5 series. Mike Walters was very helpful and the entire process was quick and easy. Highly recommend this dealership.
  • Another great lease experience

    5 out of 5 starsby Mattblang on 12/26/2018

    This was my third lease with Sterling BMW‚Justin was as professional as usual in his conduct and willingness to walk through a few different scenarios, all the while letting me arrive and my own conclusion(s). I did tour a couple of other dealerships, these guys just make the process too simple to walk away from.
  • Buying experience

    5 out of 5 starsby Dannympark on 11/26/2018

    Mark and Rork was great and easy to work with. No usual sales pressure. Mark was very prompt to finalize the process. Their financing and lease returning process was never been so simple. I would recommend this dealership to anyone looking for great car and experience.
  • Recall service

    5 out of 5 starsby MariaandFrank on 10/15/2018

    All car dealers should get the respect and professionalism I received
  • Ask for Jack Murphy. Seriously.

    5 out of 5 starsby Kyleinthewild on 05/19/2018

    I hate car shopping. But Sterling is top-notch and definitely not your typical luxury dealer, and specifically, Jack Murphy. Jack is what all sales staff should aspire to be: attentive, knowledgeable, and focused on making the sales experience transparent, thorough, and you leave knowing you got a great deal. After an initial misunderstanding, Jack and his manager Bob Wilson went above and beyond to make sure my wife and I were not just satisfied, but thrilled with our new car. I highly recommend requesting Jack when you’re browsing. He’s knowledgeable and has a no-pressure, customer centric focus that I wish all sales staff I’ve dealt with at other dealerships had. Thank you again, Jack and Bob. We’ll be seeing you when we’re ready for our next car (and hopefully when we’re in for our next service).
  • Certified Pre-Owned 650 GC

    5 out of 5 starsby StPerez on 04/25/2018

    The Sterling BMW staff were incredibly friendly and personable from the first call until the final sale when I drove off. I really appreciate the overall professionalism and most importantly listening to me as the customer for what I was looking for and making it happen. Thank you so much!!!
  • WORST CUSTOMER SERVICE EVER

    1 out of 5 starsby Aitorres on 10/30/2017

    Was super excited to purchase a BMW i3 and landed at Sterling... IT turned out to be the most disappointing experience. Monday 10/23: came in the dealership and talked to Mark Cullinane and discussed our interest with the BMW i3. We made a deal and since we came in late at night my husband and I decided to reschedule and finalize the deal the next day. Tuesday 10/24: came in the dealership and Mark Cullinane walked us over to Ruth Sinfuego (Finance Manager) to finalize paperwork. Ruth Sinfuego created a bill of sale which I was instructed to pick up a cashier's check from my credit union to finalize sale. Went to credit union on Saturday 10/28 morning and picked up a cashier's check to finally seal the deal. My husband and I went to Sterling to drop off the cashier's check and Ruth Sinfuego had me sign all the necessary paperwork to complete the sale. Once signed she tells us that we will NOT be able to bring the new car home until the cashier's check clears ---which means I will leave my trade in and the new vehicle at Sterling's until Thursday 11/3. IN WHAT PLANET DOES THIS MAKE SENSE?! We have been in contact with Sterling for a week and not once they mentioned a 3 day "clearing period" for a cashier's check from a bank! We then went to the credit union and tried to wire transfer the $ to Sterling but Ruth Sinfuego never returned our phone calls on Saturday. She claims that she did not receive a call until 7 pm. The bank closes at 3 pm Saturday so there was no way someone called at 7 pm. DO NOT COME HERE. WE DECIDED TO TAKE OUR BUSINESS TO BMW LONG BEACH.. WE FOUND A BETTER DEAL! THE SAME CAR FOR THE SAME PRICE WITH TONS OF UPGRADES! TRULY A BLESSING THAT WE DID NOT DO BUSINESS WITH STERLING.
  • Leased a 2015 X5

    5 out of 5 starsby WIGBGIG on 05/29/2015

    Very professional, transparent, and easy to deal with. Answered all questions promptly and one of the easiest internet deals in my 10+ years of leasing vehicles. Many neighboring dealers seems to not understand the online process of leasing/purchasing vehicles. Keep it up.
  • Great CPO Experience

    5 out of 5 starsby blakeb2 on 04/01/2015

    4 1/2 years ago I purchase a new car from a local Orange County BMW dealership. The car had problems. I ended up having to contact BMW USA to get the problems addressed, as the dealership kept making excuses as to why the problems existed and wouldn't address them. Fast forward to March 2015. I just purchased a car from Sterling BMW in Newport Beach. The sale experience was good, but after having the car for a few days, I realized it had a couple of cosmetic problems. Now, this was a CPO, so it is a used car. But I wanted a perfect car. I assumed my experience would be similar to my last. But I was totally wrong. When I pointed out the problems to my salesman, Ben Keller, and the pre-owned manager, Mike Reed, they immediately setup appointments to have my concerns addressed. The result is a like-new car at a pre-owned price. I couldn't be happier. Thank you Sterling BMW, and particularly Ben Keller and Mike Reed.
  • Ok

    3.3 out of 5 starsby streetlord on 10/01/2009

    Purchased 535i from dealer. Everything went as expected. Sales manager was easy to work with. Sales rep. was very pleasant but had very little negotiating power. Wished they had a conceige service where they came out to your house to program your garage remote control like other luxury brands. Overall experience was ok, never got the feeling that they went out of their way to make you feel special.
About our dealership
Amenities
  • Complimentary Drinks
  • Complimentary Coffee
  • Complimentary WiFi