Skip to main content
Today 9:00 AM - 6:00 PM

Customer Reviews of Fields BMW of Lakeland

Review type:

Overall rating

4.7
4.72 out of 5 stars

(173 reviews)


Customer recommendations:

Yes (164)|No (9)

BMW

5 out of 5 starsby Renzo on 07/28/2025

Great salesman, knowledge friendly no pressure to buy Like the world experience Hoping to be able to purchase one more
  • Renzo, thank you for the great review! We’re thrilled to hear our team provided a knowledgeable and easygoing experience at Fields BMW Lakeland. We hope to see you again soon! Take care!

    by Fields BMW Lakeland on 07/29/2025

Have feedback for this dealer?
173 reviews
Sort by:

  • Great

    5 out of 5 starsby Edgar aponte on 11/19/2024
    updated 12/03/2024

    Great service very helpful service tech
    • Edgar, thank you for sharing a positive review of Fields BMW Lakeland!

      by Fields BMW Lakeland on 12/03/2024

  • Gotta love it!

    5 out of 5 starsby Dean Ferguson on 12/02/2024

    Have never had a problem with Fields of Lakeland, great sales staff and no way will you find a better service adviser then my man Albert. Always willing to help and makes sure your vehicle is ready to go at the time he tells you it’s going to be ready. And really great technicians they no what’s going on!!
    • Dean, we're delighted to hear that Albert and the team at Fields BMW Lakeland have consistently provided you with excellent service. Thank you for your kind words and support!

      by Fields BMW Lakeland on 12/03/2024

  • Best BMW service in town

    5 out of 5 starsby Marlene G on 12/02/2024

    For the past three years, I have been bringing my BMW to Lakeland BNW for service. Albert, my service advisor, consistently keeps me informed about my vehicle's status and any upcoming maintenance needs. His friendly demeanor and expertise in BMWs always encourage me to return for the services I require.
    • Marlene, we're delighted to hear that Albert has been providing you with exceptional service at Fields BMW Lakeland. Thank you for your continued trust in us over the years, we'll see you next time!

      by Fields BMW Lakeland on 12/03/2024

  • Pathetic Service

    1 out of 5 starsby Yen on 12/02/2024

    Very poor customer service, waited 5 hours for routine service to be completed after getting there 15 minutes earlier than my scheduled appointment. The quote given and the final price didn’t come close. Albert didn’t even bother look for me to tell me the service was completed. I had to go to the checkout out desk and find out after I saw my car parked. Unfortunately this was not by first bad experience here. Every time I come, I leave disappointed.
    • I'm sorry to hear about your repeated disappointments with our service. We strive for efficiency and transparency, so it's concerning that we fell short during your visit. Please reach out directly if you'd like to discuss this further or have any other concerns; we're here to help make things right. Thank you, Brian Woerdehoff - Service Manager - 863-816-1234

      by Fields BMW Lakeland on 12/03/2024

  • Great service

    5 out of 5 starsby Laura Arrechea on 12/01/2024

    I worked with Keith as my service advisor and he was amazing. He kept me updated on my car and kept me well informed on what the whole process entailed. They also did a great job on fixing up my car.
    • Laura, we're delighted to hear that Keith provided you with excellent service at Fields BMW Lakeland. Keeping our customers informed and satisfied is always a top priority for us. Thanks for sharing your experience!

      by Fields BMW Lakeland on 12/02/2024

  • Review

    5 out of 5 starsby Nickerson on 11/30/2024

    Great service as always
    • Thank you for sharing a great review of Fields BMW Lakeland!

      by Fields BMW Lakeland on 12/01/2024

  • Over and beyond

    5 out of 5 starsby Lauren Hupfer on 11/27/2024

    I took my BMW in for a recall. They were prompt and took the time to explain everything to me in detail. They even washed my car for me. Excellent service, highly recommend!
    • Lauren, we're delighted to hear about your positive experience at Fields BMW Lakeland! Our team is committed to providing excellent service and ensuring you're well-informed. Thanks for the recommendation!

      by Fields BMW Lakeland on 11/27/2024

  • Great customer service

    5 out of 5 starsby Missc on 11/22/2024

    The service department has always provided great customer service. They have been helpful and honest every time I’ve gone in.
    • We're delighted to hear that our service department at Fields BMW Lakeland consistently provides you with great customer service. Thank you for your kind words and continued trust in us!

      by Fields BMW Lakeland on 11/23/2024

  • Outstanding Service

    5 out of 5 starsby C Reid on 11/22/2024

    Excellent service.
    • Thanks so much. We look forward to your next visit to Fields BMW Lakeland!

      by Fields BMW Lakeland on 11/22/2024

  • Great service!

    5 out of 5 starsby Grace Street on 11/01/2024
    updated 11/19/2024

    Good communication, done in a timely manner. Everyone is very friendly. There was a mix up on a loaner car, but I didn’t realize this had to be set up in advance, so that’s on me.
    • Thank you for the feedback! We're glad to hear that our team at Fields BMW Lakeland provided friendly and timely service. We appreciate your understanding regarding the loaner car situation, and we're here if you need anything else in the future!

      by Fields BMW Lakeland on 11/19/2024

  • Alfred the Great!

    5 out of 5 starsby Danny on 11/17/2024

    Service dept has always been very busy when I have visited. Work has always been satisfactory, but sometimes a little slow because of service volume. Service advisor Alfred keeps everything moving.
    • Danny, thanks for your patience and understanding! We're glad to hear Alfred is keeping things on track at Fields BMW Lakeland. We appreciate your feedback and look forward to serving you again!

      by Fields BMW Lakeland on 11/17/2024

  • Excellent service as always

    5 out of 5 starsby Andy C on 11/16/2024

    Needed to perform a recall on 1 airbag and also the tires to be looked at due to nails only had to replace 2 tires service was quick
    • Andy, we're glad to hear that our team at Fields BMW Lakeland was able to assist you promptly with the recall and tire replacement. Thank you for choosing us!

      by Fields BMW Lakeland on 11/17/2024

  • Excellent Service!

    5 out of 5 starsby Hal on 11/15/2024

    Brought X3 M40i in for scheduled maintenance, incl fixing my wind shield washer . Very responsive, accurate and professional. Service Advisor very professional. Five Stars.
    • Hal, we're delighted to hear about your positive experience with our service team at Fields BMW Lakeland. Thank you for the five-star review, we wish you safe travels in your X3!

      by Fields BMW Lakeland on 11/16/2024

  • I would give negative 5 to this greedy dealer

    1 out of 5 starsby Geetha on 11/10/2024

    I arrived 5 minutes early for my service appointment for break fluid change. My appt was 8.30 am and signed in at 9.15. Service agent was running between multiple people there. My car was serviced and keys were on his table and yet i stood another 15-20 minutes to pay bill!! Greedy people making multiple appointments and understaffing. All the workers expressed their frustration and encouraged me to complain to management. Terrible service
    • Geetha, I'm sorry to hear about your experience with the service appointment. We strive for efficiency and it's clear we fell short this time. I appreciate you bringing this to our attention, and I'd like to discuss it further if you're open to it. Please feel free to reach out at your convenience. Thank you, Brian Woerdehoff - Service Manager - 863-816-1234

      by Fields BMW Lakeland on 11/11/2024

  • Service my vehicle

    1 out of 5 starsby Ms on 11/06/2024

    Customer service representative hung up on me three times then when I call back she don't answer when she saw my number calling
    • It's disappointing to hear about your experience with our customer service. We strive for respectful and attentive communication, so this feedback is concerning. Without your name, I cannot locate your contact in our system, but reach out to me directly at your convenience. Thank you, Brian Woerdehoff - Service Manager - 863-816-1234

      by Fields BMW Lakeland on 11/07/2024

  • Service rep

    5 out of 5 starsby Lakeland girl on 11/03/2024

    Great service rep is Albert
    • We are so happy that our Fields BMW Lakeland team delivered an excellent experience. Thank you for sharing your kind words about Albert!

      by Fields BMW Lakeland on 11/04/2024

  • My Beamer

    5 out of 5 starsby Estrella on 11/01/2024

    My car did not start and needed a battery. Albert explained it may be the battery. He gave me an appt right away and expedited the service. He was very helpful
    • We're delighted to hear that Albert was able to assist you promptly and efficiently at Fields BMW Lakeland. Thank you for sharing your experience, and we're glad we could help get your car back on the road!

      by Fields BMW Lakeland on 11/04/2024

  • Great experience at Fields BMW

    5 out of 5 starsby Dave Thomassy on 11/01/2024

    Albert is awesome! He works hard every time I take my car in to Fields BMW to get me in and out, quickly and efficiently. All of the staff is friendly and professional.
    • Dave, we're delighted to hear that Albert and the team at Fields BMW Lakeland provided you with efficient service. Thanks for sharing your experience!

      by Fields BMW Lakeland on 11/01/2024

  • Management is the worst ever seen!

    1 out of 5 starsby Mark on 10/25/2024

    Get things in writing because management will back step on what they say!won't recommend anyone else to go there!
    • Mark, I'm sorry to hear about your experience. We strive for clear communication and it's concerning that we fell short here. Please reach out so we can address this directly with you. Thank you, Curtis Pease - New Car Manager - 863-816-1234 x1327

      by Fields BMW Lakeland on 10/28/2024

  • Service is 5 stars!

    5 out of 5 starsby V Garrison on 10/17/2024
    updated 10/24/2024

    Have the best service department of any dealership I've ever used. Albert at Lakeland Fields BMW never disappoints. They are simply the best!!
    • We're delighted to hear that Albert and our service department at Fields BMW Lakeland have exceeded your expectations! Thank you for sharing such a positive review. We look forward to serving you again in the future!

      by Fields BMW Lakeland on 10/24/2024

  • Excellent and personal service experience

    5 out of 5 starsby Dean on 10/23/2024

    Really like the service department staff- attentive and helpful
    • Dean, it was our pleasure to assist you. Thank you from all of us here at Fields BMW Lakeland!

      by Fields BMW Lakeland on 10/24/2024

About our dealership