Checkered Flag BMW
Customer Reviews of Checkered Flag BMW
Review type:
Happy purchase
Courtney smith
by Courtney smith on 09/19/2025Video play feed back as the car was being serviced . After speaking with the service supervisor. He was very professional and, explained my concerns to me very thoroughly.because of the supervisor actions. I will continue being a loyal… customer.Thank you so much for your positive feedback, Courtney! I am thrilled to hear that our service supervisor provided you with thorough explanations and professionalism during your visit. At Checkered Flag BMW, we strive to ensure our customers have a great experience. We truly appreciate your loyalty and look forward to serving you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
customer
by Cora Swindell on 09/18/2025Representative, courteous and professional dealing with customer. Darrick makes sure your car service experience is outstanding while you wait by giving your constant feedback or providing you with a loaner car for personal use.Thank you so much for your wonderful review, Cora! I'm thrilled to hear about your positive experience at Checkered Flag BMW, especially with Darrick. It's great to know that he made your service experience outstanding. We appreciate your feedback and look forward to serving you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Amazing service
by Alejandro on 09/16/2025The car was cleaned, inside and out, and a thorough inspection was conducted and delivered.Thank you, Alejandro, for your kind words! We're thrilled to hear that you were pleased with the thorough cleaning and inspection of your vehicle at Checkered Flag BMW. Your satisfaction is our priority, and we look forward to serving you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Valued as a customer
by Douglas on 09/13/2025As I have in past encounters with this dealership I felt valued as a customer and my concerns and needs met with patience and intelligence. I especially want to commend Tim and Krystl who were so responsive.Thank you for your positive feedback, Douglas! I am glad to hear you felt valued during your experience at Checkered Flag BMW. A special shoutout to Tim and Krystl for their exceptional service. We look forward to assisting you again in the future. Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
*** FIVE STAR PERFORMANCE! ***
by Julz on 08/31/2025updated 09/09/2025Your agent, Will Fernandez's professionalism and expertise made my recent car service a truly positive experience. Clear communication and a smooth process ensured a stress-free visit. I highly recommend this location.Thank you for your wonderful review, Julz! I'm thrilled to hear that Will's professionalism and expertise contributed to a positive experience during your car service at Checkered Flag BMW. Clear communication is key, and we're glad it made your visit stress-free. We appreciate your recommendation and look forward to seeing you again! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Oustanding service from the Checked Flag BMW! Five Stars all the way!!
How One Service Rep Saved My BMW Relations
by Don on 09/08/2025Enter Jason Hill, Service Representative at Checkered Flag BMW. From our first conversation, I could tell Jason was different. He didn't just process my complaint—he actually listened. When I explained my situation, there was no defensive… posture, no corporate script. Instead, I heard genuine concern in his voice. "I understand how frustrating this timing must be," he said, acknowledging the warranty issue without dismissing it. "Let's figure out what's happening with your vehicle first, and then we'll discuss all your options." Jason explained that both the primary and auxiliary batteries had failed ($1,089.14) and would need replacement together as a set. He also noted I needed an oil service ($247.76) and state inspection ($66.00). But it wasn't just what he said—it was how he said it. No pressure, no upselling tactics, just honest communication about what my vehicle needed. Above and Beyond What happened next truly surprised me. While the official policy couldn't be changed, Jason worked tirelessly behind the scenes to minimize my inconvenience. He prioritized my service appointment, coordinated with the technicians to complete the work efficiently, and kept me updated with timely texts and calls that made me feel like I was his only customer. And then came the unexpected gestures that truly set Jason apart: without my asking, he applied a military discount I wasn't even aware I qualified for. When he learned I had taken an Uber to the dealership, he immediately deducted the cost of the ride from my bill total. These weren't corporate policies he was required to follow; they were thoughtful actions from someone who genuinely cared about making a difficult situation better. When discussing the warranty timing, Jason didn't just shrug it off as bad luck. He took the time to explain exactly what had happened with the batteries, why they failed together, and what could be done to prevent similar issues in the future. He transformed what could have been just another repair into an educational experience that empowered me as a vehicle owner.Thank you for sharing your incredible experience with us, Don! I'm pleased to hear how Jason made a positive impact on your visit to Checkered Flag BMW. His dedication to listening, providing honest communication, and going above and beyond truly reflects our commitment to excellent customer service. I'm so grateful for your recognition of his efforts, including utilizing your military discount and addressing your needs with care and understanding. It’s wonderful to know that he transformed a challenging situation into a positive learning experience. We look forward to welcoming you back to Checkered Flag BMW for any future needs, and thank you for trusting us with your vehicle! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Opinion
by Tatiana on 09/08/2025The people there are always nice. My car always comes out looking amazing the coffee there is really good. They are always helpful and give good advice especially Jason.Thank you for your fantastic review, Tatiana! I'm glad to hear that you have such a positive experience with us at Checkered Flag BMW, and it’s great to know that you appreciate the service and quality of care, especially from Jason. We look forward to seeing you again soon—enjoy that great coffee! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Happy purchase
by Patrice on 09/07/2025Josiah was helpful and patient. Easy approach.Thank you so much for your kind words, Patrice! I'm so happy to hear that Josiah provided you with helpful and patient service. At Checkered Flag BMW, we strive to make each interaction easy and pleasant. We look forward to serving you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
From Trade-In to True Believer: How One Service Rep Saved My BMW Relationsh
by Don Sawyer on 09/05/2025Have you ever had that moment when exceptional customer service completely changes your mind about a company? Let me tell you about Jason Hill at Checkered Flag BMW in Virginia Beach, who didn't ensure my vehicle was repaired—he restored my… faith in what service should be. The Breaking Point It was the perfect storm of frustration. My 2021 X5E's batteries died just THREE WEEKS after my factory warranty expired. Yes, you read that right—three weeks! As if the universe had set a timer. There I was, stranded with a luxury vehicle that wouldn't start, facing a tow truck and the sinking feeling that comes with unexpected repair bills. Que BMW Roadside Assistance, and towing to Checkerd Flag. When I called Checkered Flag BMW, I discovered another unwelcome surprise: they had discontinued their courtesy pickup service for customers beyond 15 miles. Living in Suffolk, 29 miles away, this felt like the final straw. I made a decision right then: I would get my BMW fixed and drive it straight to the Mercedes dealership. My relationship with BMW was over. The Unexpected Turn Enter Jason Hill, Service Representative at Checkered Flag BMW. From our first conversation, I could tell Jason was different. He didn't just process my complaint—he actually listened. When I explained my situation, there was no defensive posture, no corporate script. Instead, I heard genuine concern in his voice. "I understand how frustrating this timing must be," he said, acknowledging the warranty issue without dismissing it. "Let's figure out what's happening with your vehicle first, and then we'll discuss all your options." Jason explained that both the primary and auxiliary batteries had failed ($1,089.14) and would need replacement together as a set. He also noted I needed an oil service ($247.76) and state inspection ($66.00). But it wasn't just what he said—it was how he said it. No pressure, no upselling tactics, just honest communication about what my vehicle needed. Above and Beyond What happened next truly surprised me. While the official policy couldn't be changed, Jason worked tirelessly behind the scenes to minimize my inconvenience. He prioritized my service appointment, coordinated with the technicians to complete the work efficiently, and kept me updated with timely texts and calls that made me feel like I was his only customer. And then came the unexpected gestures that truly set Jason apart: without my asking, he applied a military discount I wasn't even aware I qualified for. When he learned I had taken an Uber to the dealership, he immediately deducted the cost of the ride from my bill total. These weren't corporate policies he was required to follow; they were thoughtful actions from someone who genuinely cared about making a difficult situation better. When discussing the warranty timing, Jason didn't just shrug it off as bad luck. He took the time to explain exactly what had happened with the batteries, why they failed together, and what could be done to prevent similar issues in the future. He transformed what could have been just another repair into an educational experience that empowered me as a vehicle owner. The Moment Everything Changed As I prepared to pick up my repaired BMW, I realized something had shifted. My determination to trade in my vehicle had completely evaporated. In its place was a renewed appreciation for both my car and the dealership that serviced it. Why? Because Jason Hill had demonstrated something increasingly rare in today's world: genuine care for a customer's experience. He hadn't just fixed my car—he had addressed my frustrations, respected my time, and treated me like a valued client rather than just another repair ticket. The Ripple Effect Jason's exceptional service didn't just save one customer relationship. Its impact extends much further. Instead of telling everyone I know to avoid BMW (as I had planned), I'm now sharing this story of outstanding service. I've gone from a dissatisfied customer ready to leave the brand to an advocate singing its praises. In an age where customer loyalty is increasingly rare and one negative experience can go viral in minutes, Jason Hill stands as a powerful reminder of how one person can completely transform a customer's relationship with a brand. The Takeaway If you own a BMW in the Virginia Beach area, ask for Jason Hill. In a world where exceptional service feels like a luxury that even luxury brands don't deliver, he stands as a reminder of what the customer experience should be. Checkered Flag BMW should consider themselves fortunate to have him representing their brand—I know I'm grateful he was there when I needed him most. Because of his professionalism, empathy, and problem-solving attitude, I'm not only keeping my BMW, but I'll be returning to Checkered Flag for all future service needs. Sometimes, it's not the car that keeps you loyal to a brand—it's the people who stand behind it. And Jason Hill stands taller than most.Thank you so much for sharing your wonderful experience with us, Don! I'm thrilled to hear about how Jason was able to transform your situation and restore your faith in Checkered Flag BMW. Your appreciation for his genuine care, attention, and dedication truly highlights the commitment we strive for in providing exceptional customer service. I'm glad that your 2021 BMW X5E is all set now, and we look forward to continuing to serve you in the future. If there’s anything else we can assist you with, please don’t hesitate to reach out. Thank you for being a valued member of the Checkered Flag BMW family! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
My BMW x3
by Ealecia on 08/23/2025Aali my sales person is the absolute best. She took her time. She explained things to me in detail. She was patient and attentive to my needsThank you for your fantastic review, Ealecia! I am thrilled to hear that Aali provided you with such attentive and detailed service at Checkered Flag BMW. Our team strives to ensure every customer feels valued, and it's great to know Aali met your needs so well. We look forward to welcoming you back soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
M240I
by Sean on 08/22/2025Michael was very professional and helpful. Didn't try too hard for a sell, and was knowledgeable about the car.Thank you for your kind words, Sean! I'm glad to hear that you found our service at Checkered Flag BMW professional and helpful. It's great to know that Michael was knowledgeable and attentive to your needs without being overly pushy. We appreciate your feedback and look forward to assisting you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
BMW Professionals
by Edward on 08/22/2025Jason has always been professional and knowledgeable. I totally trust his advice.Thank you, Edward, for your kind words! I’m glad to hear that you found Jason very professional and knowledgeable. Trust is essential in our business, and we appreciate your confidence in us at Checkered Flag BMW. We look forward to serving you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Breath of Fresh Air
by Jack on 08/17/2025Staff polite and professionalThank you for your positive review, Jack! I appreciate your feedback about our staff at Checkered Flag BMW. Providing professional and polite service is our priority. We hope to see you again soon. Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Another Successful Service Appt at BMW
by LPG on 08/11/2025My service advisor, Will Fernandez, always makes my experience at Checkered Flag BMW beyond easy. Will is friendly, professional and beyond thorough.Thank you for your wonderful review! I'm thrilled to hear that Will provided you with a fantastic experience at Checkered Flag BMW. His friendly and professional approach truly makes a difference. We appreciate your kind words and look forward to assisting you again soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
BMW 328 Service
by John on 08/08/2025Service rep was very honest, understanding and personable.Thank you for your feedback, John! It's great to hear that our service representative provided an honest and personable experience at Checkered Flag BMW. Your insights are valuable to us, and I appreciate you taking the time to share them. We look forward to welcoming you back soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
BMW X-5 Service Visit
by John on 08/08/2025Derrick was superb….kept me totally informed and explained all services.Thank you for your kind words, John! I am thrilled to hear that Derrick provided you with excellent service and kept you informed throughout your experience. At Checkered Flag BMW, we strive to ensure our customers have a great experience. We look forward to welcoming you back soon! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Easy to work with.
by Delainy on 08/01/2025updated 08/07/2025Michael Russell was a pleasure to work with. He was communicative at all times and delivered. Great associateDelainy, thank you for your wonderful review! I'm thrilled to hear that Michael provided such a positive experience for you at Checkered Flag BMW. Communication is key, and we appreciate you recognizing his efforts. We look forward to welcoming you back for your next visit! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
First time BMW purchase
by Felicia on 07/26/2025Sales was informative, without pressureFelicia, thank you for your kind words. I'm thrilled to hear that your experience at Checkered Flag BMW was informative and pressure-free. We strive to create a comfortable environment for our customers. We look forward to assisting you again! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Satisfied Customer
by P on 07/30/2025My Service Tech Joseph Hawthorne always assist me with the most courteous, caring and professional service. He explains everything with such understanding, and this enables me to make the right decision regarding my vehicle.Thank you for your review! I appreciate your feedback about Joseph Hawthorne and the exceptional service he provides at Checkered Flag BMW. It's great to hear that his thorough explanations help you make informed decisions about your vehicle. We look forward to serving you again soon. Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Ask for Nick
by Robert on 07/28/2025I was an easy sale. I knew what I wanted and Nick was my salesman. He was beyond kind and helpful. Nick was the highlight. Treat him well or he is off to bigger and better things. He is someone you want long term, put him in a managers… training position ! And pay him wellThank you so much for your awesome review, Robert! I'm glad to hear that Nick made your experience at Checkered Flag BMW so positive. It's great to know that he was able to assist you effectively and leave such a lasting impression. We appreciate your feedback and will ensure to recognize his hard work. We hope to see you again soon for your next car purchase! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Shahul Made the Process Easy and Enjoyable
by Shannon on 07/15/2025Shahul helped me purchase my 2026 BMW X5, and I'm very thankful for his help throughout the process. He was knowledgeable, responsive, and made the experience smooth and enjoyable. Highly recommend!Shannon, thank you for your wonderful review! I appreciate your kind words about your experience with us at Checkered Flag BMW, and we're thrilled to hear that you found the process of purchasing your 2026 BMW X5 enjoyable. We look forward to assisting you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
Thank you so much for your kind words, Patrice! I'm so happy to hear that Josiah provided you with helpful and patient service. At Checkered Flag BMW, we strive to make each interaction easy and pleasant. We look forward to serving you again in the future! Sincerely, Ashley Harrison - General Manager - aharrison@checkeredflag.com - (757) 490-1111 Ext. 2210
by Checkered Flag BMW on 09/08/2025