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about our dealership

"Ask Your Neighbor" has been Keith's slogan for years because the majority of our customers are returning customers or referrals. We believe in treating our customers right so they not only come back to us time and again but also feel comfortable sending their friends and family to us! We never use high pressure sales. New customers almost always tell us they wish they'd discovered us first instead of dealing with the hassle they encounter at most dealerships. They can't believe how easy it is to buy a car from Keith's, we make the whole process quick & painless. Car buying shouldn't be scary!

We have several finance options to work with most customers. Trade-ins are always welcome, even if you still owe on it! We believe in treating people the way we would want to be treated. If it was up to Keith, we'd still sell cars with a handshake :-)

what sets us apart
TWO locations to serve you better! Downtown Harrisonburg on 33 West AND just outside Harrisonburg in Penn Laird on 33 East!
Every year Keith's works with our local VFW & American Legion to put on dinners celebrating our local veterans on Veterans Day!
Google Map
Complimentary Drinks
Complimentary Coffee
Customer Lounge Area
Pet Friendly
Children's Play Facilities
Languages Spoken (2)