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Customer Reviews of Elder Ford of Tampa

Review type:

Overall rating

4.1
4.07 out of 5 stars

(28 reviews)


Customer recommendations:

Yes (21)|No (7)

Owner

5 out of 5 starsby Jesus Lemus on 03/18/2025
updated 03/27/2025

Sergio made my purchase at Elder Ford worth the three hour drive. Professional and considerate of one’s time.
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28 reviews
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  • Elder ford rating

    5 out of 5 starsby Dblessed on 09/28/2023

    Wonderful service and my car was done on time. They let me know what was going on and how much longer it would be.
    • Hello, we are very happy to have provided you with such a positive experience! We are always more than happy to assist you if anything else comes up. Take care!

      by Andy James on 09/29/2023

  • Outstanding service and attention

    5 out of 5 starsby Mercedes on 09/22/2023

    I can not rave enough of how well Elder Ford took care of me while trying to figure out the issue with my vehicle. Jennifer Perez, my service contact, went above and beyond. She provided me with a brand new leased vehicle with no expect to… me. Sent me daily updates. She was a blessing to deal with always pleasant and professional. Elder Ford has my loyalty.
    • Hi, thank you for leaving such a great review and high star rating. We hope to be of service to you again! Take care!

      by Harrick Newman on 09/26/2023

  • awesome

    5 out of 5 starsby Danshandy on 09/22/2023

    Super service staff, nothing is left out.
    • Hi, we are happy we could make your experience a positive one! If there is anything else we can do to assist you, please let us know! Take care!

      by Shelly Rose on 09/23/2023

  • New vehicle purchase

    1 out of 5 starsby JSAnderson on 09/20/2023

    Found a new Bronco on the Elder Ford in Tampa website listed for $48,000. I put a deposit of $500 on 8/8/23. Without my knowing, I later found that Elder installed another ~ $20,000 of upgrades that I did not want or ask for. I asked for… MSRP, upgrades, photos but these were never sent. I spent several hours going back and forth with the salesman, Jonathan, and the general sales manager, Anthony Serrano. On 8/11 after Jonathan insisted that the upgrades were super valuable and that the vehicle was "rare", I felt pressured but purchased it for ~$62,000 on 8/11. The next day I felt buyers remorse and notified Jonathan I wanted to return the car. He and Anthony responded that we could work something out but then they stalled, ignoring my many calls and texts. I researched Elder and found others that had similar experiences. After being ignored, I went in person to Elder on 8/17 with my fiancé. They presented a sheet of paper showing the Bronco I had bought for ~$62,000 was only worth $48k. Jonathan told me that the upgrades they had installed had no value! They offered another new Bronco Sport that was advertised at $29k. We left asking them to reconsider the value of the car I had bought. On Saturday 8/19 we met with both Jonathan and Anthony. They came slightly up on the value but no where near what I had bought it for just days prior. They showed me a paper outlining that I could trade in for another Bronco that was advertised on their site for $29k- but they had it listed on the paper at $34k. We raised this as a concern - how could they sell me a car at higher than the advertised price? and that they mislead me on the value of my original purchase. Anthony got visibly nervous and agitated - sweating, jiggling his legs, darting eyes -he became aggressive and grabbed the paper and twisted it up and would not give me a copy. I ended up making a deal that made Elder a great deal of profit. Anthony sent me threatening texts on the final arrangements.
    • Hi, we strive to earn customers for life and I am extremely disappointed to hear of your negative experience with our dealership. I would like the opportunity to try and regain your trust in our business by attempting to resolve this matter for you, if I still can. I take our customers’ comments and feedback very seriously, so please take a minute to give me a call at 813-279-7301. I would like to understand exactly what went wrong and hopefully turn your experience around. Thank you, Dan Sills General Manager Elder Ford of Tampa

      by Stephanie Mavis on 09/22/2023

  • Can do better.

    3 out of 5 starsby Explorer23 on 09/20/2023

    Overall, I have to give the dealership as a whole a 3. The sales experience was a bit odd. The dealership has a TON of sales people all over the floor and in the lot. Our salesman never introduced himself and seemed new to the dealership… and the way they do things. He was pleasant but slow. From arrival to the time we left was over 5 hours. He kept getting my name incorrect on paperwork and the wrong vin for the car I purchased. Honestly, Omar in finance saved the deal. The car I purchased was not ready so we were a sent home in a loaner with the promise that my vehicle would be delivered on Monday (Labor Day). I confirmed with the salesman that it was a holiday and he ensured me it would be delivered, no problem. Monday at noon we called and were told it would not be delivered. We then spoke to a sales manager (Will) and GM who tried to remedy the situation. My vehicle was delivered the next day with the promise of 42,000 Ford Pass Points and a wireless Apple Car Play (via Anthony Serrano). I still haven’t seen the cordless Apple Car play device. Sales Manager Will did a great job explaining the Ford app and helping me get my vehicle set up. His service was top notch. Unfortunately, he came in too late in the game for me to give a better score. Overall, this could have been a better experience.
    • Hi, thank you for bringing this experience to our attention. We value our clients and your feedback. Our goal is to learn from your feedback and continue to improve for all of our valued clients. Dan Sills General Manager Elder Ford of Tampa

      by Barry Lewis on 09/21/2023

  • Excelente costumer service

    5 out of 5 starsby Edmunds on 09/04/2023

    Very hood costumer services , very polite and educated , I will recommended for muy friends and family
    • Hello, we appreciate you taking the time to leave us this feedback. If there is anything else we can do to assist you, please let us know! Take care!

      by Patty Sow on 09/06/2023

  • Feel lied to and working much harder than them.

    1 out of 5 starsby Kellye R. on 08/10/2023

    Mislead, and still following up with promises that have not been carried out after a terrible experience. Don’t put yourself in the position I’ve been in for 2 weeks now.
    • Hi Kellye, we strive to earn customers for life and I am extremely disappointed to hear of your negative experience with our dealership. I would like the opportunity to try and regain your trust in our business by attempting to resolve this matter for you if I still can. I take our customers’ comments and feedback very seriously, so please take a minute to give me a call at 813-279-7301. I would like to understand exactly what went wrong and hopefully turn your experience around. Thank you, Dan Sills General Manager Elder Ford of Tampa

      by Rose Schmidt on 08/11/2023

The following reviews are more than two years old. They are not included in the overall rating.
29 reviews

  • Excellent Service

    5 out of 5 starsby passaroa25 on 07/21/2023
    updated 08/14/2023

    Service appointments with this dealership is very pleasant. I am always treated as a valued customer. Peter Nieves is a wonderful, professional service associate. He keeps everyone updated on the progress with their car or truck. The… service on my car is always completed in record time.
    • Hi, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! We hope to be of service to you again! Take care!

      by Ash Scott on 07/25/2023


  • Buena atencion

    5 out of 5 starsby Henry m on 07/21/2023
    updated 08/14/2023

    Servicio muy bueno atención rápida y muy buen trato
    • Hola Henry, gracias por dejar una reseña tan excelente y una calificaciĂłn de estrellas tan alta. Nuestro equipo está dedicado a brindar un servicio de primera calidad, y nos alegra saber que su experiencia reflejĂł esto.

      by Rose Schmidt on 07/22/2023


  • Elder Ford

    5 out of 5 starsby Mary E Mc. on 07/07/2023
    updated 08/14/2023

    It was great. They were professional and explained everything. Dan B was very helpful in keeping me updated and was my go between with the Ford folks. It was a good experience because of him.
    • Hi Mary, thank you for your wonderful response to the quality of service our Staff provides! Please let us know if there is ever anything else we can do for you! Safe travels!

      by Stephanie Mavis on 07/08/2023


  • Elder Ford of Tampa Service Department

    5 out of 5 starsby SteveKing on 06/27/2023
    updated 08/14/2023

    Dan in service department is second to none and I'd recommend him to anyone. Would I recommend Elder Ford of Tampa, finance never. Service department has been consistently outstanding with all my vehicles
    • Hi, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

      by Nancy Gorge on 06/29/2023


  • Services

    5 out of 5 starsby Ari Rosario on 06/14/2023
    updated 08/14/2023

    Excellent customer service by, Peter Nieves, super knowledgeable people
    • Hello Ari, thank you for taking the time out of your day to tell us about your experience. At Elder Ford of Tampa, we value our customers and we look forward to seeing you on your next visit. Take care!

      by Abbott Carter on 06/16/2023


  • Great buy from a Great Ford Dealership

    5 out of 5 starsby Lakota67 on 06/09/2023
    updated 08/14/2023

    Smooth transaction, great customer service.
    • Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

      by Gabi Porter on 06/10/2023


  • Elder Ford Service

    5 out of 5 starsby akilpatrick on 06/02/2023
    updated 08/14/2023

    Johany T. is an excellent service provide. He has always been honest, upfront, and reliable. He makes me feel comfortable bringing my vehicle to Elder Ford for servicing even when things don't go right or the way that I want them to go. I… have seen him be an advocate for me when dealing with my extended warranty company where he has gone above and beyond what should be necessary to try to get a claim approve.
    • Hi, we're so glad that we were able to go above and beyond your expectations! Please don't hesitate to reach out if there's anything additional we can do for you.

      by Nora Sutter on 06/06/2023

  • My visit to Quick Lane

    5 out of 5 starsby Healing on 04/15/2023
    updated 08/14/2023

    My overall experience was great. Pete Nieves was great he had my safety in mind when we could not figure out what was wrong with my breaks, he got me a loaner until my vehicle was fixed. for the most part, the breaks are working, but It… still feels a little low to me. I know they did all that could be done
    • Hello, we appreciate you taking the time to leave us this feedback. Please let us know if there is ever anything else we can do for you! Safe travels!

      by Savy Robinson on 04/18/2023

  • new vehicle

    5 out of 5 starsby chocka100 on 04/10/2023
    updated 08/14/2023

    Just wonderful , salesperson was excellent ,dealership was clean. Everyone was very nice
    • Hi, we are happy we could make your experience a positive one! Please let us know if there is ever anything else we can do for you! Safe travels!

      by Gabi Porter on 04/12/2023

  • Great service

    5 out of 5 starsby Sarahm1970 on 03/25/2023
    updated 08/14/2023

    Picked up, service and returned my vehicle, no issues. Great job
    • Hi, your comments keep us motivated and working hard for all our guests! Safe travels!

      by Nia Sterling on 03/28/2023

  • Great car buying experience

    5 out of 5 starsby Mike Abell on 03/18/2023
    updated 08/14/2023

    Great customer service. Very transparent with deal.
    • Hi Mike, we set high expectations for ourselves so it’s gratifying to hear you had a great experience with us. Please let us know if there is ever anything else we can do for you! Safe travels!

      by Nancy Gorge on 03/21/2023

  • Oil change

    5 out of 5 starsby 2014F150 on 03/08/2023
    updated 08/14/2023

    Got in, got out in a little over an hour
    • Hello, we are happy we could make your experience a positive one! Thanks again for your business! Take care!

      by Lily Veronica on 03/09/2023

  • Excellent Customer Service

    5 out of 5 starsby eweisse1 on 02/28/2023
    updated 08/14/2023

    Jennifer was The Best service advisor I have encountered! She is very professional, quick, thorough, and knows her stuff!
    • Hi, thank you for leaving such a great review and high star rating. We hope to be of service to you again! Take care!

      by Dalia Keys on 03/01/2023

  • The Perfect Dealership

    5 out of 5 starsby sakuraimasu on 01/28/2023
    updated 08/14/2023

    Every Elder Ford associate is polite, friendly, and efficient. My salesman, Syed Ali, was especially respectful, helpful, and answered all my concerns.
    • Hi Sakuraimasu, thank you for leaving such a great review and high star rating. We try to provide all of our guests with a great atmosphere and world-class service that you can trust.

      by Rose Schmidt on 01/31/2023

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