Nalley Nissan of Cumming

by Buyer Beware on 03/23/2021

Unsatisfied with my current brand of car I decided to look at the feasibility of getting into a Nissan truck. Much of the earlier communication was done via text and email because I live an hour away. Throughout the day the sales team and communicated, ran some numbers by the end of the day the deal did not seem feasible. At this point, I thanked the sales manager, let them know Nissan was my 1st choice but would be looking at and pursuing other options. Up to now, the dealership appeared to be acting in good faith, with a modicum of integrity and representing the Nissan band well. Unfortunately, that would not last long. I was in the process of finalizing a good deal on another truck when a sales representative from Nalley Nissan reached out and presented what would later be confirmed to be lies by the Sales Manager. I received a message on the original text chain about the trade value of my car. The new information presented “we use similar programs to apprise. Anything they can do we can to” This was referring to an incentive program from another dealership. This new information not only put my number 1 choice (Frontier) well within reach it would have given me more than $2,000 to put toward service contracts or optional upgrades. With no need or desire to pursue my 2nd choice I stope exploring other options and informed the other parties working on the 2nd choice truck I would not be moving forward with the pre-owned Colorado which was later sold. After many other texts pressuring me to drive the hour for a test drive, and many requests to see new deal sheets ignored or dismissed, I called the manager. This is when he confirmed what I was told were lies and no such incentive programs existed. In Summary Dealerships and sales teams representing your brand act with not integrity and lie to customers in hopes they will fall for the bait and switch technique. These Lies and lack of integrity cost me and likely other customers money. Dealership behaved immorally and used deceptive sales techniques. This behavior tarnishes brands. The Sales team acted depravity. This destroys customer loyalty.

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