2025 Rolls-Royce Phantom

Beyond a vastly wide selection of exterior and interior color combinations, the Phantom offers a variety of wheels, hand-painted coachlines, and umbrella colors to choose from. The Phantom also lays out a wide selection of features like the Spirit of Ecstasy hood emblem, the dashboard (or Gallery) design, veneers (or wood trim), key fob colors, door panel materials, and interior stitching, piping, monograms and embossments. A few doorsill plates, clocks and rear seat configurations are also offered for your consideration. Once all that is figured out, an array of options include the popular Shooting Star headliner, a rear refrigerated compartment, rear seat elevated footrests, backseat "picnic tables," rear entertainment screens, rear curtains and lambswool floor mats.

Although the Phantom is in a league of its own, there are a couple of competitors to consider if you don't have the financial wherewithal for the Rolls. The Bentley Flying Spur sedan should be your first thought. It's sumptuous and highly customizable, but it's much more affordable. The Bentley was just redesigned for 2025 and is now powered by a robust plug-in hybrid powertrain instead of a 12-cylinder engine. The Mercedes-Maybach S-Class is another lower-priced alternative that's loaded with tech and luxury but looks much like a regular S-Class. The slightly more affordable Ghost and Cullinan should also be on your list to look at.