- Roominess of a BMW 5-Series at the price of a BMW 3-Series.
- It still has to overcome Lincoln's image as "your grandfather's car company."
From the ground up, this is a completely new sport sedan based on an all-new midsize platform. Lincoln worked with Jaguar to develop this platform, which is also being used for Jaguar's S-Type sedan. It is the first Lincoln in over two decades not classified as a full-size vehicle, and should appeal to buyers looking for something sportier and smaller than the Town Car or Continental.