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Which Trucks Actually Have the Biggest Discounts Right Now?
May 7th, 2020
Truck manufacturers have been offering big incentives including zero-interest financing and cash back in response to the coronavirus pandemic, but we wanted to know which trucks are really the most discounted. So we looked through thousands of trucks on dealer lots right now and compared the average MSRP (the manufacturer's suggested price for the trucks as configured) with the prices dealers are actually asking.
The result is a comprehensive list of just how much money you might be able to save on a full-size, midsize or heavy-duty truck from each manufacturer.
Large Trucks
- Average discount:
- $7,760 (14%)
- Average MSRP:
- $56,216
- Average dealer asking price:
- $48,456
GMC Sierra 1500
The Sierra plays to a more affluent audience with exclusive features and some practical upgrades such as its unique optional tailgate, but it's otherwise quite similar to its Chevy-branded cousin.- Average discount:
- $7,072 (13%)
- Average MSRP:
- $52,815
- Average dealer asking price:
- $45,744
Ford F-150
America's most popular truck offers an unbelievable number of engine, body, bed and feature combinations. Impressive towing and payload capacities and above-average fuel economy make it a top pick for work or play, while the trail-busting Raptor is an icon by… itself.- Average discount:
- $6,994 (14%)
- Average MSRP:
- $49,324
- Average dealer asking price:
- $42,330
Chevrolet Silverado 1500
The Chevrolet Silverado 1500 is a versatile full-size pickup that can be a competent workhorse and a plush people mover at the same time. This jack-of-all-trades truck, however, doesn't excel in any particular area.- Average discount:
- $6,292 (12%)
- Average MSRP:
- $54,123
- Average dealer asking price:
- $47,840
Ram 1500
The Ram 1500's unique coil-spring rear suspension gives this truck a smooth ride without compromising on hauling or towing capacity. Distinctive variants such as the Rebel and Night editions appeal to recreational users, but there's no shortage of capable… work-oriented variants.- Average discount:
- $5,748 (11%)
- Average MSRP:
- $53,741
- Average dealer asking price:
- $47,993
Nissan Titan
The Titan might feel a bit dated, but it makes a case for itself with a quiet ride, robust standard V8 and unique styling. Nissan's class-leading warranty helps compensate for the lack of powertrain options compared to competitors.- Average discount:
- $4,541 (11%)
- Average MSRP:
- $41,596
- Average dealer asking price:
- $37,055
Ram 1500 Classic
The Ram 1500 Classic is basically a renamed and stripped-down version of the last-generation Ram 1500 truck. It's the same full-size pickup that was offered in the previous model year, but with fewer high-end features available to keep cost down, making it a… more affordable option.- Average discount:
- $3,631 (7%)
- Average MSRP:
- $48,525
- Average dealer asking price:
- $44,894
Toyota Tundra
The Toyota Tundra is a competent but dated truck. On the one hand, it'll tow and haul just about anything you throw at it, and it has plenty of off-road capability. On the other hand, it's less refined than competitors, and it returns only middling fuel… economy.
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Midsize Trucks
- Average discount:
- $4,233 (11%)
- Average MSRP:
- $37,442
- Average dealer asking price:
- $33,209
Chevrolet Colorado
The Chevrolet Colorado has a range of appealing engines, and it offers true truck capability in a smaller package without too many compromises. Some rivals have more strengths in specific areas, but the Colorado remains a strong all-around contender.- Average discount:
- $4,101 (10%)
- Average MSRP:
- $39,650
- Average dealer asking price:
- $35,548
2020 GMC Canyon
The GMC Canyon offers stout towing capabilities, lots of available tech and safety features, and a smooth highway ride. The eyebrow-raising prices of fancier models constitute the Canyon's biggest shortcoming.- Average discount:
- $3,929 (8%)
- Average MSRP:
- $50,432
- Average dealer asking price:
- $46,503
Jeep Gladiator
The Jeep Gladiator is a burly pickup that can do almost anything the Jeep Wrangler SUV can do off-road. It also boasts healthy payload and tow ratings, and its crew-cab cabin has the most rear legroom of any midsize pickup. Bonus: It's the only convertible… pickup on the market today.- Average discount:
- $3,272 (9%)
- Average MSRP:
- $37,217
- Average dealer asking price:
- $33,945
Ford Ranger
The Ford Ranger offers impressive standard power and towing capacity for a midsize truck, but under the tough exterior the Ranger feels older than its rivals. In terms of driving dynamics and interior refinement, the Ranger doesn't quite match up to its top… competitors.- Average discount:
- $2,829 (7%)
- Average MSRP:
- $42,845
- Average dealer asking price:
- $40,016
Honda Ridgeline
The Honda Ridgeline is more comfortable than the average midsize pickup, yet it retains nearly all the utility of its workaday rivals. It's true that it can't tow as much or go as far off-road as more traditional trucks, but it's a durable, practical choice… with some tricks up its sleeve.- Average discount:
- $2,582 (7%)
- Average MSRP:
- $38,588
- Average dealer asking price:
- $36,006
Toyota Tacoma
The Tacoma lives up to a legacy of tough and rugged small trucks that have thrived in seemingly every inhospitable environment on Earth. A well-mannered chassis and a user-friendly interior make the Tacoma a good daily driver, while baked-in ground clearance… and optional off-road equipment make it a smart choice for adventuring.
Heavy-Duty Trucks
- Average discount:
- $5,416 (9%)
- Average MSRP:
- $63,093
- Average dealer asking price:
- $57,677
Chevrolet Silverado 2500HD
It's been recently redesigned, and the heavy-duty version of the Silverado sports tons of features to make it a top-notch work truck and towing vehicle. Still, it's held back by its ride quality and poor visibility.- Average discount:
- $5,281 (7%)
- Average MSRP:
- $71,187
- Average dealer asking price:
- $65,906
GMC Sierra 2500HD
The GMC Sierra 2500HD is a highly capable heavy-duty truck with lots of extras. But like its Chevy cousin, the Sierra has a few detriments, such as poor ride quality and below-average visibility.- Average discount:
- $4,987 (8%)
- Average MSRP:
- $60,258
- Average dealer asking price:
- $55,271
Ram 2500
With a coil-spring suspension that keeps it well mannered on the pavement, plus a range of powerful engines, the Ram 2500 is both a capable heavy-duty truck and a companionable daily driver.- Average discount:
- $4,106 (6%)
- Average MSRP:
- $63,365
- Average dealer asking price:
- $59,259
Ford F-250 Super Duty
Depending on how you equip the Ford F-250 Super Duty, it can be a competent tow-haul vehicle as well as a competent people mover. It's not lacking for capability, but it's not the newest big truck on the block either.
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