Self-Driving Technology To Add $7,000-$10,000 to Car's Sticker Price, Study Says


  • Ford Fusion Hybrid Research Vehicle

    Ford Fusion Hybrid Research Vehicle

    If cars like this self-driving Ford Fusion become reality, consumers can expect to pay a hefty premium for the autonomous technology, according to a new study. | January 02, 2014

Just the Facts:
  • When self-driving cars begin to appear in showrooms in 2025, the technology will add about $7,000-$10,000 to the price tag, according to a new study.
  • IHS Automotive says the price will drop to "around $5,000 in 2030 and about $3,000 in 2035 when no driver controls are available."
  • Global sales of self-driving cars in 2025 are expected to be about 230,000.

SOUTHFIELD, Michigan — When self-driving cars begin to appear in showrooms in 2025, the technology will add about $7,000-$10,000 to the price tag, according to a new study.

IHS Automotive says the price will drop to "around $5,000 in 2030 and about $3,000 in 2035 when no driver controls are available."

Global sales of self-driving cars in 2025 are expected to be about 230,000, according to the study. But by 2035, sales of self-driving cars will reach 11.8 million.

"The study anticipates that nearly all of the vehicles in use are likely to be self-driving cars or self-driving commercial vehicles sometime after 2050," researchers said.

Several automakers have said they will have autonomous cars by 2020 or earlier.

Nissan pledged it will have multiple self-driving cars ready for retail sale by 2020.

Ford is experimenting with a self-driving Ford Fusion. Tesla Motors CEO Elon Musk said in 2013 that his electric-car company has had discussions with Google about autonomous driving technology, but tweeted that self-driving Tesla cars are "still a few years from production."

Edmunds says: Car shoppers get a better idea of just how much self-driving cars will affect their pocketbooks.

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