Cell-Phone Carriers Push Anti-Texting Campaign


  • Distracted Driving Picture

    Distracted Driving Picture

    AT&T, Verizon, Sprint and T-Mobile have jumped on the anti-texting-while-driving bandwagon. | May 15, 2013

Just the Facts:
  • The nation's leading cell-phone carriers have united in an effort to curb texting while driving.
  • AT&T, Verizon, Sprint and T-Mobile on Tuesday announced a joint effort to make drivers aware of the dangers of texting while driving.
  • Federal safety regulators say because text messaging requires visual, manual and cognitive attention from the driver, it is by far the most alarming distraction while driving.

DALLAS — The nation's leading cell-phone carriers have united in an effort to curb texting while driving.

AT&T, Verizon, Sprint and T-Mobile on Tuesday announced a joint effort to make drivers aware of the dangers of texting while driving.

Federal safety regulators say because text messaging requires visual, manual and cognitive attention from the driver, it is by far the most alarming distraction while driving.

"Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash," said AT&T Chairman and CEO Randall Stephenson in a statement. "Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior."

AT&T kicked off its "It Can Wait" anti-texting campaign earlier this year. The other cell-phone carriers are joining AT&T in a push that includes a new national advertising campaign, a nationwide texting-while-driving simulator tour and a retail presence in thousands of stores.

The advertising campaign kicks off on May 20, focusing on the stories of "people who are living with the consequences of texting while driving."

A recent AT&T survey found that business commuters know texting while driving is unsafe, but they still do it.

Edmunds says: Will a public-awareness campaign by cell-phone carriers be enough to stop this dangerous practice?

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