Waiting Line Forms for 2014 Land Rover Range Rover, Range Rover Sport
- Car shoppers may wait as long as four months to get their hands on the 2014 Land Rover Range Rover or Range Rover Sport.
- A Land Rover executive told Edmunds that pent-up demand is exceeding supply for the popular SUVs.
- The factory in the United Kingdom currently is running 24 hours a day, five days a week to supply a global market for the vehicles.
A Land Rover executive told Edmunds that pent-up demand is exceeding supply for the popular SUVs.
The factory in the United Kingdom currently is running 24 hours a day, five days a week to supply a global market for the vehicles. Plant maintenance is performed on weekends.
"Depending on where you are in the country, I would say the average is about a four-month wait right now for those products," said Kim McCullough, Land Rover brand vice president, in an interview at the 2014 Detroit Auto Show.
The two models have been hot sellers since the redesigned SUVs went on sale. The all-new Range Rover arrived in showrooms in late 2012 followed by the new 2014 Range Rover Sport this past summer.
McCullough said the scarcity of vehicles on dealer lots was due to a production issue, essentially "getting up to a point where we are producing enough vehicles to meet demand."
The company is "continuing to work through that and maximize production," she said.
The Land Rover Range Rover competes with the Audi Q7, Lexus LX 570 and Mercedes-Benz G-Class. The Land Rover Range Rover Sport competes with the BMW X5, Jeep Grand Cherokee SRT8 and Porsche Cayenne.
U.S. Range Rover sales increased nearly 56 percent last year, to 12,221 units.
"It is amazing how many people have owned five, six, seven Range Rovers," McCullough said. "That is a vehicle they consistently have in their household fleet. We have a lot of loyalty."
Land Rover produces the LR2 and the LR4, plus the Range Rover Evoque, Range Rover Sport and Range Rover. Combined U.S. sales last year increased nearly 15 percent, to just over 50,000 vehicles. U.S. Ranger Rover Sport sales slipped 3 percent in 2013 as the company was ramping up production of the redesigned model.
Edmunds says: Patience will be required on the part of car shoppers waiting in line for the 2014 Land Rover Range Rover or Range Rover Sport. But if you're under time pressure, there are lots of other fine alternatives out there.