Honda Crider Designed To Make Inroads Into Chinese Market
- The new Honda Crider, the Japanese automaker's first model developed in China for the Chinese market, went on sale Wednesday.
- The Honda Crider starts at the U.S. equivalent of $18,600.
- Honda said in a statement that the car was created for young buyers who were born in the 1980s.
GUANGZHOU, China — Honda is hoping to make significant inroads into the Chinese auto market with the new Honda Crider, a vehicle designed to look like a dragon, a powerful symbol of protection and guidance in Chinese culture.
The Crider, the Japanese automaker's first model developed in China for the Chinese market, went on sale Wednesday at the U.S. equivalent of $18,600.
"The Crider features a dynamic exterior design inspired by an image of a dragon," said Honda in a statement on Wednesday.
Chinese people sometimes refer to themselves as "descendants of the dragon." The creature is not the stuff of horror films to the Chinese, but a benevolent and powerful advocate.
Honda said the car was created for young buyers who were born in the 1980s.
The automaker said it "will continue enhancing its product lineup in China to please more customers with its products."
Honda is expected to release up to a dozen models in China through 2015. Five of those are said to be intended for China only.
Edmunds says: The Crider is a surprisingly dramatic design for conservative Honda. Could a dragon-inspired Honda play in the U.S.?