Edmunds Rolls Out New Price Promise Program | Edmunds.com
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Edmunds Rolls Out New Price Promise Program


Just the Facts:
  • Edmunds has rolled out a new Price Promise program designed to give shoppers the ultimate tool in the car-buying process.
  • The price-guarantee plan lets shoppers lock in a vehicle price online quoted by dealerships participating in the Price Promise program.
  • "This is about a feel-good car shopper experience," said Seth Berkowitz, Edmunds president. "It's about high satisfaction, no stress — making things smoother at the dealership for both shopper and salesperson."

SANTA MONICA, CaliforniaEdmunds has rolled out a new Price Promise program designed to give shoppers the ultimate tool in the car-buying process.

The price-guarantee plan lets shoppers lock in a vehicle price online quoted by dealerships participating in the Price Promise Program.

"This is about a feel-good car shopper experience," said Seth Berkowitz, Edmunds president. "It's about high satisfaction, no stress — making things smoother at the dealership for both shopper and salesperson."

A car shopper who is interested in a car listed on the Edmunds Web site can instantly receive the dealer's guaranteed price for that car by simply entering three basic pieces of information: name, phone number and e-mail address.

"According to our research, which included talking with over 10,000 car shoppers, the biggest unmet need of car shoppers has been getting an actual price for a car," Berkowitz said. "Edmunds' Price Promise resolves that issue by offering an instant, locked-in price that the dealer will honor."

USA Today noted that Edmunds "is hoping to revolutionize how people buy cars and eliminate the No. 1 most frustrating part of the car-shopping process."

Edmunds plans to roll out a national television advertising campaign in the fourth quarter of this year to raise further awareness of the program.

Edmunds says: Edmunds is hoping to demystify the car-buying process with this innovative program.

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