2014 Honda Odyssey Touring Elite Up for Grabs in Honda Project Drive-In | Edmunds.com
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2014 Honda Odyssey Touring Elite Up for Grabs in Honda Project Drive-In


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Just the Facts:
  • Honda is ramping up its effort to save drive-in movie theaters with a one-day live Twitter auction today and the sale of a $50,000 2014 Honda Odyssey Touring Elite on the Project Drive-in fundraising Web page.
  • Starting at 10 a.m. PT, a Vine video will post on the @Honda Twitter account showcasing at least eight items available for auction.
  • To participate in the auction, bidders will tweet the title of the item, bid price and hash tag #DriveInAuction.

TORRANCE, California — Honda is ramping up its effort to save drive-in movie theaters with a one-day live Twitter auction today and the sale of a $50,000 2014 Honda Odyssey Touring Elite on the Project Drive-in fundraising Web page.

Honda launched its Project Drive-In on August 9 to raise awareness of the plight of drive-ins and award digital projectors to five drive-ins as determined by public voting.

The voting closed on September 9. The Saco Drive-In in Saco, Maine became one of five drive-ins to be awarded a digital projector.

The drive-ins, a staple of American popular culture, have been threatened due to the end of 35mm film distribution this year.

Starting at 10 a.m. PT, a Vine video will post on the @Honda Twitter account showcasing at least eight items available for auction.

To participate in the auction, bidders will tweet the title of the item, bid price and hash tag #DriveInAuction. Auction items include a private suite experience at the Paramore concert at Honda Center on October 19, with tickets and catering for 16 people.

The Honda-donated 2014 Odyssey Touring Elite will be promoted during the auction.

"The donation will not only award the winning bidder with the brand new Odyssey minivan, but also help fund an additional digital projector and save another drive-in from closing," said Honda in a statement.

Film critic Leonard Maltin will host the Twitter Vine auction in support of Honda's Project Drive-in.

The five winning theaters will be announced later this month and each will host a celebration that includes a special screening of Cloudy with a Chance of Meatballs 2.

Edmunds says: Here's your chance to help preserve the drive-in theater.

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