2013 BMW Individual 760Li Sterling Highlights Customization Possibilities | Edmunds.com
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2013 BMW Individual 760Li Sterling Highlights Customization Possibilities


Just the Facts:
  • BMW has taken the wraps off the 2013 BMW Individual 760Li Sterling, a luxury car with gleaming silver touches.
  • BMW says this is the "most valuable one-off" that has emerged from the BMW Individual Manufaktur to date.
  • The car features hammered silver surfaces inside and out, along with silver goblets.

MUNICH, Germany — BMW has taken the wraps off the 2013 BMW Individual 760Li Sterling, a luxury car with gleaming silver touches.

BMW says this is the "most valuable one-off" that has emerged from the BMW Individual Manufaktur to date. The automaker did not put a price tag on the car.

The car features hammered silver surfaces inside and out, along with silver goblets and a carafe. It is a collaboration between the automaker and Robbe & Berking, a silver manufacturer known for providing silverware to high-end hotels and restaurants and for its work on some of the world's biggest private yachts.

At a glance, the special 760Li looks fairly subdued.

"It is far from the most conspicuous car — deliberately so," BMW said in a statement. "In keeping with the concept of discreet luxury and exclusivity espoused by both partners, the BMW Individual 760Li Sterling only reveals its merits upon closer inspection."

Certain exterior parts of the car, including the grille, rear trim strip and tailpipe embellisher are finished in solid silver plating, which nicely accent the car's Singapore Grey exterior paint. Sterling silver hammered inlays embellish the door handles. The cabin gets full leather trim in Amaro Brown, the most exclusive leather option available for a BMW.

Of course, BMW is not the only automaker to create custom one-offs.

Rolls-Royce announced at the 2013 Frankfurt Auto Show that nearly ever Rolls-Royce Phantom and 75 percent of Ghost models feature an element of custom design. The automaker has been known for being able to create wood automotive trim from a special tree on a customer's estate or matching a car's exterior paint treatment to a customer's favorite shade of lipstick.

Edmunds says: BMW showcases a shining example of what can be done if money is no object.

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