I was looking for a sporty family car, something better than the Mazda 626 ES my wife was driving - bigger, sportier, better gas mileage. We looked at a 2003 TL Type-S and the 2004 models. The 2004s were more edgy looking, had more horspower, and had more tech (bluetooth) but my wife didn't feel that they would go when she stepped on the gas pedal. Also, the 2004 felt smaller on the inside and had a smaller trunk. The trunk is important because we have two little kids. We'd like to be able to go on vacation and not have to rent an SUV for the luggage. I don't really push this car, but it performs well enough and is quite comfortable.
I like the memory seats. My wife and I each have our own settings and we can change at the push of a button. My wife likes the heated seats.