- A Ferndale, Michigan Subaru dealer illustrated the brand's growing devotion to pet-related causes by hosting its first pet-adoption event.
- Hodges Subaru recently hosted a pet-adoption event in conjunction with a local animal rescue league.
- More than 70 percent of Subaru customers are pet owners, and the company has a long history of advocating for them and their companion animals.
FERNDALE, Michigan — The tweet from Hodges Subaru in Ferndale, Michigan was irresistible.
"Stop by this Saturday for the Almost Home pet adoption event from 10-3 pm and meet little guys like this!" it read.
Attached to the tweet was a picture of a black-and-white puppy wearing a red collar.
As you might expect, the event, held last Saturday, was a success. The event featured 15 dogs; three were adopted on the spot. More importantly, though, was the resulting goodwill with car shoppers and the heightened awareness of the plight of animals.
"The point wasn't necessarily to sell more cars or even to link up car shoppers with pets in need of adoption, but to raise awareness of the issue," T.J. Mendiola, acting sales manager at Hodges, told Edmunds.
Another benefit, said Mendiola: "Shoppers got an eye-opener about this dealership's commitment to the community."
This was Hodges' first attempt at a pet-adoption day, but it won't be its last. Despite the frigid winter weather, the turnout was good, and Mendiola said the plan is to hold similar events in the future, perhaps as often as quarterly.
Dozens of Subaru dealers around the U.S. are supporting their brand's devotion to animal causes by sponsoring pet-adoption events, holding fund raisers and partnering with local organizations to help make life better for our furry pals.
Subaru says more than 70 percent of its customers are pet owners, and the company has a long history of advocating for them and their companion animals. In addition to its clever "Dog Tested, Dog Approved" advertising campaign and five-year sponsorship of the Puppy Bowl, which goes up against the Super Bowl again this year on February 2, Subaru and its dealers have been part of a number of more serious pet-related initiatives.
Since 2009, Subaru has joined with Pilots N Paws to help provide transportation to relocate abandoned pets to new homes. As previously reported by Edmunds, last year Subaru sponsored a study by the Center for Pet Safety aimed at improving the effectiveness of pet auto harnesses. And the company is an active partner with the ASPCA's Love a Pet program, encouraging dealers around the country to support local shelters through fund-raising and adoption events.
Edmunds says: Subarus and puppies are a winning combination in the eyes of one Michigan dealer.