Nissan Unveils 2014 Datsun Go in India
- Nissan has unveiled its new Datsun Go compact in India.
- The Datsun Go was designed in Japan and engineered in India.
- The Datsun name will be used only in emerging markets such as India, Russia and Indonesia, beginning in 2014.
GURGOAN, India — Japanese automaker Nissan has unveiled its new Datsun Go compact in India. The five-door hatchback will go on sale in early 2014, priced from under $6,700 and will be the first of several new models to wear the Datsun brand in such emerging markets as India, Russia, Indonesia and South Africa.
Designed in Japan and engineered in India, the front-wheel-drive Datsun Go features a 1.2-liter four-cylinder engine and a five-speed manual transmission.
Datsun is the company's third brand, along with Nissan and Infiniti. There are no plans to use the revived Datsun brand in North America.
"We're bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer," said Nissan CEO Carlos Ghosn in a statement.
The Go will be assembled at a Renault-Nissan plant outside Chennai in southern India.
Nissan previously used the Datsun name from the early 1930s to the mid-'80s, when it was phased out in favor of the corporate brand name.
The automaker said the new Datsun models will be aimed at a group of consumers that it calls New Risers — "a rising group of optimistic customers in high-growth markets who seek better value propositions."
Edmunds says: Nissan is targeting young consumers in emerging markets who want to upgrade from motorcycles and used cars with the new Datsun Go. But U.S. consumers are not part of the plan for the revived brand.