Nissan Unveils 2014 Datsun Go in India | Edmunds.com
ADVERTISEMENT

Nissan Unveils 2014 Datsun Go in India


ADVERTISEMENT
Just the Facts:
  • Nissan has unveiled its new Datsun Go compact in India.
  • The Datsun Go was designed in Japan and engineered in India.
  • The Datsun name will be used only in emerging markets such as India, Russia and Indonesia, beginning in 2014.

GURGOAN, India — Japanese automaker Nissan has unveiled its new Datsun Go compact in India. The five-door hatchback will go on sale in early 2014, priced from under $6,700 and will be the first of several new models to wear the Datsun brand in such emerging markets as India, Russia, Indonesia and South Africa.

Designed in Japan and engineered in India, the front-wheel-drive Datsun Go features a 1.2-liter four-cylinder engine and a five-speed manual transmission.

Datsun is the company's third brand, along with Nissan and Infiniti. There are no plans to use the revived Datsun brand in North America.

"We're bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer," said Nissan CEO Carlos Ghosn in a statement.

The Go will be assembled at a Renault-Nissan plant outside Chennai in southern India.

Nissan previously used the Datsun name from the early 1930s to the mid-'80s, when it was phased out in favor of the corporate brand name.

The automaker said the new Datsun models will be aimed at a group of consumers that it calls New Risers — "a rising group of optimistic customers in high-growth markets who seek better value propositions."

Edmunds says: Nissan is targeting young consumers in emerging markets who want to upgrade from motorcycles and used cars with the new Datsun Go. But U.S. consumers are not part of the plan for the revived brand.

Comments

  • themandarin themandarin Posts:

    Would make a nice Infiniti here in the US

  • karbuff karbuff Posts:

    Have to call it the Infiniti G12 for the 1.2 motor. Still miss the G20 though.

  • ks55 ks55 Posts:

    IE - Read between the lines- -Nissan is targeting young consumers in emerging markets who want to upgrade from bicycles, oxen, walking ,rickshaw, buses, horses, donkeys, 3 seat motorcycles and used cars held together with duct tape with the new Datsun Go

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT

New Car Reviews and Road Tests

ADVERTISEMENT

Get Pre-Approved for a Car Loan

up2drive

Get Pre-Approved for a Loan


Car.com

Credit Problems?
We can help you get Financing!

ADVERTISEMENT
Have a question? We're here to help!
Chat*
Chat online with us
Email
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Phone*
Call us at 855-782-4711
SMS*
Text us at ED411