Nissan and Gibson Harmonize on 2013 NV200: 2013 New York Auto Show


  • Nissan NV200 Picture

    Nissan NV200 Picture

    Nissan and Gibson joined forces to create the 2013 Nissan NV200 mobile guitar workshop. | March 22, 2013

2 Photos

Just the Facts:
  • Nissan has partnered with Gibson Guitars on the 2013 Nissan/Gibson NV200 mobile guitar workshop.
  • The custom van will cater to professional and amateur musicians at venues where they congregate, including music festivals, concerts and recording studios.
  • The one-off compact van includes a custom rack that holds up to four guitars and a cockpit customized to evoke classic Gibson materials such as mahogany and flamed maple.

FRANKLIN, Tennessee — Nissan has partnered with Gibson Guitars on the co-branded 2013 Nissan/Gibson NV200, a mobile guitar workshop that will be introduced at the 2013 New York Auto Show on March 27.

The two companies combined their expertise to turn a 2013 Nissan NV200 compact cargo van into a guitar repair and restoration vehicle. Staffed by qualified luthiers and stocked with a full complement of tools and parts, the van will cater to both professional and amateur musicians in need of quick service.

The one-off compact van includes a custom rack that holds up to four guitars and a cockpit customized to evoke classic Gibson materials such as mahogany and flamed maple.

New to the U.S. market in April 2013, the base NV200 will be priced from $20,835, including an $845 destination charge. It sports 122.7 cubic feet of cargo space, a 53-inch interior height, 60/40 split rear doors, and a 19.5-inch load floor height, features that made it a good choice for a mobile guitar shop.

"The NV200 Compact Cargo van's small footprint makes it ideal for maneuvering in tight places, which is perfect for both urban music venues and crowded outdoor concerts where space is at a premium," said Gibson CEO Henry Juszkiewicz in a statement.

The van will appear at venues where guitar players congregate, including music festivals, concerts and recording studios.

Joe Castelli, vice president of commercial vehicles and fleet for Nissan North America, said: "This is a van meant for trades, vocations and working people. We couldn't be more excited than to see it put to good use in the hands of some of the most skilled craftsmen in the world."

Those craftsmen continue the tradition of Gibson's world famous Repair and Restoration shop in Nashville, where work is performed on guitars, mandolins and other stringed instruments. Through the years, the shop has repaired, customized, or built instruments for many high-profile musicians, including the great Les Paul, for whom one of its most famous guitars is named.

Sheathed in a full body wrap, the Nissan/Gibson NV200 carries the logos of both the Gibson Repair and Restoration shop and Gibson Pro Audio, the company's division that specializes in loudspeakers, headphones, mixers and DJ equipment. Pro Audio also provided the custom sound system for the van.

This isn't the first pairing of an automaker and a guitar manufacturer. Volkswagen introduced Fender Premium Audio Systems in select vehicles in 2011. For 2013, the system, which includes nine 400-watt surround-sound speakers and a dashboard touch-screen, is available in certain Beetle, Jetta GLI and Passat models.

Edmunds says: As small cargo vans gain in popularity, expect to see more innovative uses for their unique combination of size and versatility.

Comments

  • jeffinoh jeffinoh Posts:

    Why does Nissan think ugly is so cool? Their tagline could be, "Innovative but Ugly."

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