Lamborghini Bash To Include 50th Anniversary Model


  • Lamborghini Reventon Front 3/4

    Lamborghini Reventon Front 3/4

    The Lamborghini Reventon illustrates the scale of Lamborghini’s ambitions. | December 14, 2012

2 Photos

Just the Facts:
  • Lamborghini is getting ready to celebrate 50 years of production in 2013.
  • To mark the 50th anniversary, Lamborghini will debut a new special model, which is not "a revival or retro," according to Lamborghini CEO Stephan Winkelmann.
  • A huge party and road trip is planned for next summer in Italy, with Lamborghini enthusiasts gathering from all over the world.

SANT' AGATA, Italy — Lamborghini is gearing up for a massive 50th birthday party in Italy next summer.

The famous sports car company formed by tractor magnate Ferruccio Lamborghini will be celebrating in style — with a huge road rally involving many Lamborghini owners blasting through Italy and with the unveiling of a completely new anniversary model.

So far, details on this anniversary model, said to be a one-off, are scarce but Lamborghini CEO Stefan Winkelmann has been quoted as saying it is not "a revival or retro."

That seems to rule out another redo of the Lamborghini Miura.

The $2-million Reventon has also demonstrated the scale of Lamborghini's upscale ambition and the automaker recently also served up the sensational Aventador J Roadster at the 2012 Geneva Auto Show.

Lamborghini is due to unveil its replacement for the Gallardo next year, so that's another possible candidate for the 50th anniversary treatment.

The factory is thinking of a new SUV, too. The Urus SUV concept appeared at the Monterey historic weekend in August, as did the Sesto Elemento track day hypercar.

As for the road trip, which has been dubbed Grande Giro Lamborghini, this is set for May 7-11 next year and has all the makings of one of the largest and most noteworthy Lamborghini gatherings in history.

To be run over 745 miles, starting in Milan on May 7, the Giro then heads for the luscious Forte dei Marmi coastal resort.

From there, it's on to Rome, before the Giro turns north again.

On the last day, May 11, the Giro crew heads to the Lamborghini factory and museum, where there will also be a gala dinner as the climax of the 50th anniversary celebrations.

Check out the latest here: Lamborghini50.com.

Edmunds says: For Lamborghini aficionados everywhere, all roads lead to Italy next summer.

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