Ford Says "No" to F-150 Diesel, but Chrysler Says Ram 1500 Diesel Makes Sense | Edmunds.com
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Ford Says "No" to F-150 Diesel, but Chrysler Says Ram 1500 Diesel Makes Sense


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Just the Facts:
  • Ford says the payback time for a diesel F-150 is too long.
  • Chrysler says the Ram 1500 diesel will give it a competitive advantage in the light-duty truck market.
  • Cummins is developing a four-cylinder diesel that may be used in the 2015 Nissan Titan.

DEARBORN, Michigan — Ford officials, speaking at a press event at the company's development center, said there are no plans to build a diesel-powered F-150 anytime soon.

"We don't see the dynamics for an F-150 diesel right now," said Raj Nair, Ford's group vice president of global product development. "If you go through the math, your payback is much longer and consumers are smart enough to know that."

The most fuel-efficient Ford F-150 is currently the 3.7-liter V6 model with 17 city/23 highway mpg.

In Auburn Hills, the thinking is much different. Chrysler reaffirmed its plans to sell a diesel-powered Ram 1500, and company officials told Edmunds that it makes perfect sense to them.

"It differentiates us in the marketplace," said Reid Bigland, Chrysler's U.S. sales chief. "We see it delivering a reasonable payback time, especially when you consider how long the average truck buyer keeps their vehicle. It won't hurt when it comes to meeting the mileage requirements of CAFE rules either."

The most fuel-efficient Ram truck is currently the 1500 with the 3.6-liter V6. It's rated at 17 city/25 highway mpg. No official mileage figures have been released for the Ram 1500 diesel, but Ram officials say it will exceed the fuel economy numbers of the gasoline V6.

The 3.0-liter diesel V6 will cost roughly $2,800 more than a similarly equipped Ram with the 5.7-liter Hemi V8.

Chrysler isn't the only company considering a light-duty, full-size diesel truck. Nissan is currently working on a program with Cummins to develop a four-cylinder diesel power plant for Nissan's upcoming redesign of its full-size Titan pickup.

Initial testing of the Cummins' 2.8-liter, four-cylinder diesel was aimed at delivering 210 horsepower and 385 pound-feet of torque. The 3.0-liter V6 that will be offered in the Ram 1500 is rated to produce 240 hp and 420 lb-ft of torque.

Edmunds says: Ford is betting that consumers will do the math, while Chrysler thinks Ram buyers are more likely to pay up for an enticing combination of power and efficiency. In the end, the price of diesel fuel versus gasoline may end up being the determining factor.

Comments

  • Nissan will hopefully dominate the market for buyers looking for great MPGs with the Cummins diesel. I've never heard a lot of raves over the diesel in the jeeps so I found it odd that Ram with this setup for the 1500 Ram. But Cummins is a proven leader in building tough diesels and from what I've seen Nissan and Cummins have been working on this for a long time now should be a great addition to the truck market.

  • hotrodw hotrodw Posts:

    The math changes when resale values are considered. More importantly, Ford is making the assumption that operating costs are the only reason people buy diesels. A flawed argument, and a mistake on Ford's part.

  • wdrauch wdrauch Posts:

    ne_blackshirts, the diesel Jeeps are not out, yet, so there is no feedback to be heard. If you're talking about the previous model GC with a diesel, that was a different engine than this upcoming one.

  • wdrauch, either way it's still not a Cummins built diesel. Mopar has been making diesel jeeps for years now in other Jeep models and there not that great. My point is I find it weird that Cummins chose to work with Nissan over Ram for developing a Diesel in that part of the truck market. Nissan and Cummins have been at the drawing board for a long time working with this and I think it's going to be great when or if it ever comes to production.

  • dslonr dslonr Posts:

    My thinking is that having the failed 6.0 and short-lived 6.4, Ford will have to be pushed into the light truck diesel arena in order to compete. But this could be a few years out, since Ford is having strong sales of their Ecoboost. At over 400# of torque and 365 hp it has appeal. Still, it's a small gas engine, and I have to reserve judgment on it until there are millions of miles with it can pulling its rated loads. But as a diesel owner going back to the pathetic '80 GM LF9, with those exceptions (I went through two in 98k miles) mine have all had long, trouble-free lives. Certainly worth the price if you put a lot of miles on them. Ford may have no choice but to soon drop one in its 150 to maintain its dominate position in the market.

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