- The Ford Ka Concept, which is aimed at buyers in developing markets around the world, debuted on Wednesday in Brazil.
- The Ka Concept slots in below the Ford Fiesta in terms of size and price.
- It is not expected to be sold in the U.S.
CAMACARI, Brazil — The Ford Ka Concept, the smallest car made by the automaker, is expected to have a big impact on the company's growth in emerging markets around the world. The Ka Concept was introduced on Wednesday here.
The five-passenger hatchback is Ford's first global entry in the sub-B small-car segment. Ford said the vehicle is a "new choice for entry-level urban consumers in Brazil and other key markets around the world." The automaker called the concept "a strong precursor to an all-new global compact car from Ford" and said it could be launched in 2014.
It is not expected to be sold in the U.S.
The Ka Concept slots in below the Ford Fiesta in terms of size and price. While pricing was not announced, a production version of the concept is expected to come in around $10,000 — a relatively affordable price for middle-income families in South America and South Asia. Ford said the two regions will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017.
The Ka Concept is designed to have a premium look, with a trapezoidal grille, fancy headlights and a spoiler. The cabin gets a central docking station for mobile devices and Ford Sync.
The original Ka debuted in Europe in 1996 as a three-door hatchback. It was aimed at buyers in European city centers.
The Ka is the second vehicle developed by Ford Brazil and builds on the success of the Ford EcoSport subcompact crossover.
Edmunds says: The Ford Ka is shaping up to be a key player in Ford's global offensive.