Ferrari Museum Rolls Out Car Kennels
- Ferrari on Monday debuted a line of dog kennels that are patterned after its iconic cars and even feature the signature Ferrari red exterior color.
- The kennels are available for pet owners to use when they visit the Ferrari Museum in Maranello, Italy.
- "How many kennels have you seen that faithfully replicate some of the most classic cars produced in Maranello?" asked Ferrari.
MARANELLO, Italy — Ferrari on Monday debuted a line of dog kennels that are patterned after its iconic cars and even feature the signature Ferrari red exterior color.
The kennels, complete with headlights and steering wheels, are available for pet owners to use when they visit the Ferrari Museum in Maranello, Italy.
"Have you ever seen dogs at the wheel of a Ferrari?" asked Ferrari in an unusually whimsical moment. "How many kennels have you seen that faithfully replicate some of the most classic cars produced in Maranello?"
Ferrari said the museum-goers can leave their animals in the guarded kennels. The kennels come in small, medium and large.
The Italian automaker says the "temporary residents can experience what it's like to be in the cockpit of a Ferrari." The development of the kennels is a "sign of courtesy and respect for our animal friends," Ferrari said.
Ferrari has not paid much attention to animal lovers in the past. Subaru is perhaps the best-known automaker for its dog connection. The Japanese automaker typically sponsors Animal Planet's Puppy Bowl rather than joining the crowd of automakers advertising during the Super Bowl. According to Subaru's market research, Subaru drivers are two times more likely than the average car owner to have a pet.
Earlier this year, Subaru launched a series of Facebook applications geared toward furry-friend lovers. Dog Matchmaker, for example, lets consumers enter the dog's breed, weight and lifestyle, and the matchmaker will identify a fitting Subaru model for the dog.
Honda also has jumped on the pet-friendly bandwagon. The automaker has a Honda Dog Web site in its home market that features pet accessories and gives advice on how to safely transport pets in vehicles.
Automakers like Ferrari and Subaru are keeping tabs on the growing number of pets in households.
From 1970-2010, the number of dogs and cats in homes increased from 67 million to 164 million, according to the Humane Society of the United States.
The figures were compiled from the 2011-'12 APPA National Pet Owners Survey and estimated by the Humane Society of the United States using statistics provided by The National Council on Pet Population Study and Policy.
A 2011 online survey by Kelton Research, involving about 1,000 people, showed that the status of dogs as family members is changing in the U.S. In the minds of the Americans who responded to the survey, dogs are becoming more important as family members.
Edmunds says: Don't be surprised if these Ferrari kennels eventually become available for purchase as the ultimate Ferrari souvenir for dog owners.