Daimler Gets Into Comic-Book Business With Its Own Version of Superman


  • Carl Benz Comic Book Picture

    Carl Benz Comic Book Picture

    Daimler has debuted a comic book about auto pioneer Carl Benz. | February 05, 2013

6 Photos

Just the Facts:
  • German automaker Daimler has unexpectedly jumped into the comic-book business with its own version of Superman — the story of auto pioneer Carl Benz.
  • The comic book goes on sale February 9 at the U.S. equivalent of $26.
  • It will be available in English, German, French and Chinese.

STUTTGART, Germany — German automaker Daimler has unexpectedly jumped into the comic-book business with its own version of Superman — the story of auto pioneer Carl Benz.

The comic book goes on sale February 9 at the U.S. equivalent of $26. It can be ordered online.

It will be available in English, German, French and Chinese.

Thus far, Daimler has only published excerpts from the German version on its Web site. The comic book is called "Carl Benz: A Life Dedicated to Cars." It tells the story of how Benz invented his gasoline-powered automobile.

Daimler does not say if this is an attempt to reach the coveted youth market. It is following in the footsteps of such automakers as Kia, which has a high-profile partnership with DC Entertainment and has been rolling out comic book-inspired special models for several months. A Superman-inspired 2013 Kia Optima Hybrid is bound for the 2013 Chicago Auto Show as the latest vehicle in that effort.

Benz is generally credited with inventing the first practical gasoline-powered automobile. He designed and built his own engine in 1879 and in the following years patented a battery ignition system, spark plug, clutch and carburetor. In 1886 he obtained a patent for his three-wheeled motorwagen, considered the first vehicle designed from the ground up to be powered by a gasoline engine.

Of course the development of the internal combustion engine, and its application in stationary and wheeled devices, was extremely complex and had gone on for many years. A number of other individuals were trying to build automobiles at the same time as Benz, including German inventors Gottlieb Daimler and Wilhelm Maybach, who are also covered in the book.

Edmunds says: A little bizarre to say comic book and Daimler in the same sentence. But this high-end offering is sure to be a collector's item.

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