Chrysler Skips Convertible Version of 2015 200 Sedan
- When the redesigned 2015 Chrysler 200 sedan goes on sale next quarter, there will be no 200 convertible.
- Sales of the outgoing convertible dwindled to less than 5 percent of total Chrysler 200 volume in 2013.
- There also will be no 2015 Dodge Avenger companion to the 2015 Chrysler 200.
SANTA MONICA, California — When the redesigned 2015 Chrysler 200 sedan goes on sale in the second quarter of 2014, there will be no 200 convertible version, Edmunds has learned.
In 2013, the outgoing 200 convertible accounted for less than 5 percent of the 122,480 Chrysler 200s that were sold, according to company officials.
"We decided we'd be putting our best foot forward by concentrating all of our available resources into the sedan versus dividing them between the sedan and a convertible," a Chrysler spokesperson said.
The additional cost of engineering a 200 convertible would have been substantial, Doug Verley, chief engineer of the Chrysler 200, told Edmunds. In addition to creating a folding convertible top assembly, he noted, "We'd have to re-engineer the rear of the car because now we need a new deck lid... and inside the convertible, we'd have to add quite a bit of structure into the A-pillars and sills.
"We'd want to give the customer a similar driving experience to the 2015 200 sedan," Verley added. "And on a convertible, we'd have to create that same torsional stiffness without a roof structure."
In addition, there also will be no 2015 Dodge Avenger companion car to the 2015 Chrysler 200. Chrysler is wary of stealing sales from the compact Dodge Dart, which comes with many of the same amenities as the midsize 200.
Further, a Dodge spokesperson told Edmunds that "our long-term plans include moving away from 'sister' vehicles to reduce overlapping products in dealer showrooms."
The current Dodge Avenger sedan ends production this quarter.
The decision to skip the convertible version of the 2015 Chrysler 200 does not come as a surprise, given that none of its midsize competitors are offered in a convertible body style. There are no convertible versions of the Honda Accord, Hyundai Sonata or Toyota Camry.
The 2015 Chrysler 200 starts at $22,695, including a $995 destination charge. The base 2014 Chrysler 200 convertible starts at $28,945, including a $995 destination charge.
Edmunds says: Car shoppers should be aware that 2014 is the final model year for the Chrysler 200 convertible and make their plans accordingly.