- The 2015 Chevrolet Colorado and GMC Canyon were teased by General Motors on Thursday ahead of a debut in 2014.
- A single image shows part of the front ends of the all-new midsize pickups.
- "Toyota Tacoma is the only target," said Tom Wilkinson, a GM spokesman, in a phone conversation with Edmunds.
A single image shows part of the front ends of the all-new midsize pickups.
"Toyota Tacoma is the only target," said Tom Wilkinson, a GM spokesman, in a phone conversation with Edmunds.
He added: "We're really hoping these trucks will revitalize the midsize truck segment. These are very serious products."
The first look at the redesigned Colorado and Canyon cleared up one mystery: whether or not GM would kill the Colorado name. The Colorado name was only used for one generation on the truck and GM studied the possibility of changing the name.
"We are keeping the Colorado name," Wilkinson confirmed. "We looked at some other names, but Colorado tested best."
Wilkinson also confirmed that the trucks will be 2015 models.
Production of the new Chevrolet Colorado and GMC Canyon replacements will start in 2014 at GM's Wentzville, Missouri, assembly plant. Wilkinson would not disclose any other information about the trucks, including on-sale date and pricing.
GM said in a statement that the trucks are "designed to be capable, versatile and fuel-efficient alternatives to full-size pickups."
"Colorado and Canyon will join the all-new 2014 Silverado and Sierra 1500s, and the upcoming Silverado and Sierra HDs, to give Chevrolet and GMC the industry's most comprehensive lineup of pickups, helping customers choose the right truck for their needs," GM said.
While the teaser image of the GM trucks shows aggressive front ends, consumers likely will be shopping the trucks on price and fuel economy, in addition to styling.
The 2013 Toyota Tacoma with a 2.7-liter four-cylinder engine and a five-speed manual transmission returns 21 mpg in city driving and 25 mpg on the highway, according to the EPA.
The 2013 Toyota Tacoma Regular Cab model starts at $18,485.
The teaser image of the GM trucks was released at the Center for Automotive Research Management Briefing Seminars.
Edmunds says: A tantalizing look at two domestic trucks designed to jumpstart the midsize segment.