2014 Nissan Versa Note Promotion Includes Amazon Delivery | Edmunds.com
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2014 Nissan Versa Note Promotion Includes Amazon Delivery


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Just the Facts:
  • A new promotion for the 2014 Nissan Versa Note includes delivery of the car packaged in a giant Amazon.com box.
  • Just three buyers will get the special Versa Note delivery, which will be filmed by a video crew.
  • Nissan is also giving $1,000 Amazon.com gift cards to the first 100 customers who purchase the Versan Note through an Amazon.com link to a Nissan dealer.

NASHVILLE, Tennessee — A new promotion for the 2014 Nissan Versa Note includes delivery of the car packaged in a giant Amazon.com box.

Just three buyers will get the special Versa Note delivery, which will be filmed by a video crew. Buyers will get advanced warning about the delivery.

Nissan is also giving $1,000 Amazon.com gift cards to the first 100 customers who purchase the Versa Note through an Amazon.com link to a Nissan dealer.

Consumers will receive their gift cards after Nissan confirms that the buyer has taken delivery of the vehicle.

"This is something that we don't believe has been done before in the automotive space where consumers can find a vehicle through a consumer retail site like Amazon," wrote Josh Clifton, a Nissan spokesman, in an e-mailed message to Edmunds.

The new promotion is part of the Versa Note's "Your Door to More" campaign and runs until November 5.

Nissan has been experimenting with new approaches to marketing its cars. Earlier this week, it announced that it will be the first automaker to partner with Apple iTunes Radio.

Edmunds says: "Special delivery" takes on new meaning with the 2014 Nissan Versa Note.

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