2014 Nissan GT-R Targets Women, Older Buyers, Says Automaker


  • 2014 Nissan GT-R Front

    2014 Nissan GT-R Front

    Kazutoshi Mizuno, Nissan GT-R chief engineer, wants women and older buyers to love the car as much as he does. | November 05, 2012

Just the Facts:
  • Nissan on Monday said the 2014 Nissan GT-R will get a more "fashionable" twist as it tries to draw women and slightly older buyers to the performance model.
  • "This year in particular we are offering a version with a fashionable interior called 'amber red,'" said Kazutoshi Mizuno, the Nissan GT-R's chief engineer in a video posted on YouTube by Nissan. "This is intended to increase our customer base of women or slightly older drivers, and we intend to display this special interior version at global auto shows."
  • Mizuno also said Nissan is increasing production capacity of the 2014 GT-R in Japan.

SUGO, Japan — Nissan on Monday said the 2014 Nissan GT-R will get a more "fashionable" twist as it tries to draw women and slightly older buyers to the performance model.

"This year in particular we are offering a version with a fashionable interior called 'amber red,'" said Kazutoshi Mizuno, the Nissan GT-R's chief engineer in a video posted on YouTube by Nissan. "This is intended to increase our customer base of women or slightly older drivers, and we intend to display this special interior version at global auto shows."

A transcript of his remarks was also posted on the Nissan global Web site. Nissan described Mizuno as "the supercar's main frontman and cheerleader."

Nissan North America told Edmunds earlier this year that most GT-R buyers are married men ranging in age from 45-50. The average GT-R buyer has a household income of $200,000.

Mizuno also said Nissan is increasing production capacity of the 2014 GT-R in Japan.

"To prepare for the launch of the 2013 model year, the Nissan Tochigi plant line is on full operational mode," Mizuno said. "We already have pre-orders for the 2013 model and we are now asking the plant to increase their production capacity."

The revisions to the Nissan GT-R were revealed in Friday's release of the new model in Japan, which gets a 2013 model year designation in the home market.

"Specifications of the U.S. market 2014 model year GT-R will be announced at a later date," said Nissan North America in a statement on Friday.

Details on the revised GT-R for the Japan market include new high-output injectors that control fuel injection and improve midrange engine response and acceleration at higher rpm, said Nissan.

Mizuno said the revised GT-R will be "displayed at global motors shows in the U.S. and Europe."

Edmunds says: Is Nissan's attempt to broaden the GT-R's customer base sacrilegious or a smart business move?

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