2014 Kia Sorento Stars in Kia's 2013 Super Bowl Ad


  • 2014 Kia Sorento Picture

    2014 Kia Sorento Picture

    The 2014 Kia Sorento will be the focus of Kia's 2013 Super Bowl commercial. | January 10, 2013

Just the Facts:
  • The 2014 Kia Sorento and parental challenges will be the focus of Kia's 2013 Super Bowl commercial.
  • Kia showed off its first of a three-part ad series that highlights the Sorento's redesign.
  • "When the next spot airs in the Super Bowl it will present an answer to an age-old question that has left generations of parents stuttering," said Michael Sprague, Kia Motors America vice president of marketing and communications, in a statement.

IRVINE, California — The 2014 Kia Sorento and parental challenges will be the focus of Kia's 2013 Super Bowl commercial, the Korean automaker said on Wednesday, as it switches its approach from last year's supermodel theme.

Kia showed off its first of a three-part ad series that highlights the Sorento's redesign.

"When the next spot airs in the Super Bowl it will present an answer to an age-old question that has left generations of parents stuttering," said Michael Sprague, Kia Motors America vice president of marketing and communications, in a statement.

The first commercial, dubbed "Tight Space," shows a determined father using the Sorento's power-folding mirrors and power liftgate to cram the crossover into a tight parking space.

"The Sorento has been one of our best-selling vehicles each of the last three years and the 'It Has an Answer for Everything' campaign offers a fun, lighthearted look at the human truths parents face every day," Sprague said.

The Sorento rides on a new platform and has an optional V6 engine.

Automakers, including Toyota and Lincoln, have been teasing their 2013 Super Bowl ads in the run-up to the big game.

Kia's 2012 Super Bowl ad, which featured supermodel Adriana Lima, earned praised for being one of the most memorable auto ads of the game.

Edmunds says: Kia will try to strike a chord with parents during its 2013 Super Bowl commercial. And now the guessing game begins on exactly what that tough question will be. We're guessing "why is the sky blue" isn't it.

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