- The 2014 Ford Focus Electric has a new starting price of $35,995, reflecting a $4,000 price cut.
- "The new starting MSRP keeps us competitive in the marketplace and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from," Said Deep, a Ford spokesman, told Edmunds on Thursday.
- The 2013 Nissan Leaf electric vehicle received a price cut in January, while Honda recently dropped the monthly lease payment on the Honda Fit EV.
DEARBORN, Michigan — The 2014 Ford Focus Electric has a new starting price of $35,995, including a $795 destination charge, reflecting a $4,000 price cut.
The 10 percent price cut on the Focus Electric is part of a larger trend by automakers to trim the prices of electric vehicles to drum up interest for the cars. The Focus Electric had been priced at $39,995, including shipping.
The price of the Focus Electric drops to $28,495 when a federal tax credit is factored into the pricing equation. California buyers can also take advantage of a $2,500 state tax credit, which lowers the price of the Focus EV to $25,995.
"The 2014 Focus Electric offers customers a fully contented, all-electric vehicle option," wrote Said Deep, a Ford spokesman, in response to an Edmunds query on Thursday. "The new starting MSRP keeps us competitive in the marketplace and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from."
The move by Ford follows a similar strategy by Nissan with its Leaf electric vehicle. The 2013 Nissan Leaf S starts at $29,650, including an $850 destination charge, reflecting a $6,400 price cut over the base 2012 Nissan Leaf. Nissan's price cut was announced at the 2013 Detroit Auto Show.
More recently, Honda said the monthly lease payment will drop to $259 a month for any current holder of a Honda Fit EV lease, starting June 1.
Edmunds says: Price-dropping offers on EVs, including this latest one on the 2014 Ford Focus Electric, are good news for consumers.