2014 Chevrolet Corvette Stingray Gets Stingy Dealer Allocation Plan
- Less than one-third of Chevrolet's dealers will be selling the redesigned 2014 Chevrolet Corvette Stingray when sales begin later this year.
- General Motors has issued a list of requirements dealers must meet to sell the car.
- The 2014 Corvette Stingray coupe is expected to be shipped to eligible dealers in the third quarter.
DETROIT — The redesigned 2014 Chevrolet Corvette Stingray might be absent this fall from your local Chevrolet dealership's showroom.
The seventh generation of Chevrolet's iconic sports car may be difficult to locate because less than one-third of Chevrolet's dealers will "qualify" to initially retail the car when sales begin later this year.
The reason? The automaker has developed an allocation plan for the 2014 Corvette Stingray, and for those dealers who are eligible, there is list of requirements that must be met in order to sell the car.
"In early 2012 we told dealers that in order to guarantee allocation for a Stingray, you had to sell at least four Corvettes (in 2012) and you had to be current in all dealer training," Monte Doran, a Chevrolet spokesman, told Edmunds on Wednesday. "Earlier this month, we notified more than 900 dealers that they met all of the requirements for allocation."
Those approximately 900 dealers accounted for 80 percent of the Corvettes sold in the 2012 calendar year. Last year, Chevrolet's entire dealer network sold about 14,100 Corvettes. Dealers have two weeks to decide if they want to participate in the early-allocation program.
Chevrolet's remaining 2,100-plus dealers will be eligible to sell the Corvette Stingray six to nine months after the first group of dealers begins selling the car, Doran said. They must meet the same training requirements.
Dealers also are required to purchase $1,200 in special tools and to send personnel to a dealer training session at Spring Mountain Motorsports Park, located in Nevada. The cost to the dealer is about $2,000 per attendee, plus expenses. Spring Mountain is home to the Ron Fellows driving school, where attendees will learn about the car's capability.
Once they agree to meet the requirements, dealers will be notified about their initial allocation, he said. Prices for the 2014 Corvette Stingray are expected to be announced in the next several weeks, at which time dealers can begin placing orders.
The 2014 Corvette Stingray coupe is expected to be shipped to eligible dealers in the third quarter. The Stingray convertible will follow around Christmas, Doran said.
"One of the reasons we wanted to do this program is that we've known from past history that any time you launch a new car, initial demand outstrips supply," he said. "Everybody wants to buy the car in the first month that it goes on sale.
"This way we are able to prioritize getting cars to dealers with the best customer base to meet as much of that demand as we can."
The 2014 Chevrolet Corvette Stingray debuted at the 2013 Detroit Auto Show in January.
Edmunds says: If you're interested in the all-new Corvette, you may want to check with your local Chevy dealer to find out if he's one of the lucky ones.