- A 2014 Chevrolet Camaro, dressed up with a flashy magenta exterior paint treatment, is bound for showrooms starting in February.
- It is expected to debut at the 2014 Chicago Auto Show.
- The unusual color will be available through June on most Camaro models.
DETROIT — A 2014 Chevrolet Camaro, dressed up with a flashy magenta exterior paint treatment, is bound for showrooms starting in February.
It is expected to debut at the 2014 Chicago Auto Show.
The unusual color will be available through June on most Camaro models. Magenta is a shade that blends mauve and crimson.
"You will be able to see it a couple of miles away," said John Fitzpatrick, Chevrolet's marketing manager for performance cars, in an interview at the 2014 Detroit Auto Show. "I think a lot of people who want to stand out are going to go after that color."
The Chevrolet vehicle configurator does not have a sample of the paint color. Images of the Camaro wearing magenta have not been released. But General Motors has been experimenting with bolder colors on its vehicles, including rolling out a 2014 Chevrolet Sonic in Deep Magenta Metallic, a limited-edition color.
This is not the first time what some might label as an unusually bright color has appeared on a Camaro.
"Remember when we came out with Synergy Green, the bright green car?" said Fitzpatrick. "So this is taking it to a purple hue."
That car, the Synergy Green Special Edition Camaro, debuted for the 2010 model year.
The package is offered on 2LT and 2SS trims, and is expected to be available in the second quarter. Among the features in the package are a body-colored ZL1 spoiler, Blue Ray stripes, ground-effects package and grille, 21-inch wheels and a blue fabric top on convertible models.
Edmunds says: Car shoppers get two ways to distinguish their 2014 Chevrolet Camaro from the pack.