Hyundai Sonata: Edmunds.com Most Considered Five Weeks RunningBy Michelle Krebs April 16, 2010
In the most recent week for which Edmunds.com shopping data is available, the Hyundai Tucson, also recently redesigned, soared to the No. 2 spot from No. 4, in part because of extra marketing on the vehicle on the site.
Weekly consideration data looks at how consumers are shopping for more than 400 models on Edmunds.com. Consideration data indicates the effectiveness of a marketing campaign and may suggest future sales.
The Sonata, Tucson and, on occasion, the Hyundai Genesis, charged into the top 10 of most shopped vehicles list on Edmunds.com a number of times in the first quarter. In fact, the first quarter of 2010 marked the first time ever that a Hyundai model captured the No. 1 spot on the most shopped list since Edmunds.com began tracking shopping consideration data in 2007.
Hyundai is doing a good job of marketing, which is driving shopping consideration, but also converting consideration to sales. In March, Hyundai sold 18,935 Sonata models, a 54-percent percent increase from the 12,406 sold a year earlier, putting it in the same volume territory as the Toyota Camry and Honda Accord, which are perenially the best-selling cars in America. Hyundai sold more than 3,000 Tucson models for a 129-percent increase over year-ago levels. -- Michelle Krebs, Senior Analyst and Editor at Large
Edmunds.com analyst Loren Wong provided the data for this post.
Photos by Hyundai
1 - 2011 Hyundai Sonata
2 - 2010 Hyundai Tucson