Shelby American Gears Up for Global Expansion With New Headquarters


  • 2013 Shelby Focus ST Picture

    2013 Shelby Focus ST Picture

    Shelby American is gearing up for global expansion with a new headquarters that promises to become a Vegas tourist attraction. | June 26, 2013

Just the Facts:
  • High-performance manufacturer Shelby American is moving into new headquarters near the Las Vegas Strip.
  • The 135,000-square-foot facility will house manufacturing operations, a speed shop, gift shop and museum.
  • The company produces three Cobra models, as well as performance versions of the Ford Shelby GT500, Mustang, Raptor and Focus.

LAS VEGASShelby American, Inc. the high-performance specialty manufacturer named for the late automotive designer and entrepreneur Carroll Shelby, has announced that it plans to move its operations to a new flagship headquarters near the Las Vegas Strip and McCarran International Airport.

The move promises to make Shelby American a Las Vegas tourist destination.

The new 135,000-square-foot facility on Ensworth Street, fronting I-15 and one block off Las Vegas Boulevard, is scheduled to open December 1, 2013. The company's current complex on the outskirts of town consists of five buildings that house different parts of the business. The new headquarters will combine manufacturing operations, speed shop, gift shop, and the Carroll Shelby Museum under one roof.

With worldwide demand for Shelby American's products increasing, the company is making plans to better serve the European and Asian markets.

"Shelby American is gearing up for global expansion," said John Luft, president of Shelby American, in a statement. "Our new facility allows us to be more nimble and accessible to our customers, while dramatically improving production and operational efficiency."

A division of Carroll Shelby International Inc., the company currently builds three high-performance Cobra models, as well as its own versions of Ford's Shelby GT500, Mustang, Raptor and Focus.

A former racing driver, Carroll Shelby founded Shelby American in 1962 and began shoehorning Ford V8 engines into two-seat British roadsters, giving birth to the iconic Shelby Cobra. The cars were — and still are — very successful in competition and are highly prized by collectors, often selling in the millions of dollars.

In the mid-1960s, Ford contracted with Shelby to work his magic on the Mustang, an association that resulted in such models as the Shelby GT350 and GT500, also much sought after by enthusiasts. Subsequent to the Ford projects, Shelby American also developed performance models for the other Detroit manufacturers.

Over the years, Carroll Shelby moved his operation from Venice Beach, California, to a location near the Los Angeles International Airport, and finally to the current site outside Las Vegas. The new headquarters will give Shelby American exposure to the millions of people who visit the Las Vegas Strip each year.

Edmunds says: The Shelby dynasty continues, and the new state-of-the-art facility should be a fitting tribute to the man himself.

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