- Jaguar is reportedly developing two new body styles for the replacement XJ sedan, including an old-school style that is expected to play well in China.
- The second body style will continue the more modern, fastback theme of the current car.
- The commercial potential for the Jaguar XJ in China is driving the decision.
LONDON — Jaguar is reportedly developing two new body styles for the replacement XJ sedan, including an old-school style that is expected to play well in China.
One look will continue the more modern, fastback theme of the current car, while another will feature a traditional three-box sedan treatment.
The reason for this planned choice of styles is the divergent tastes in Jaguar's global markets.
China, which is rapidly becoming the biggest market for the XJ, is less keen on the current style and wants something more old school and traditional.
The internal debate over whether to adopt the more classical style over the more modernist approach appears to have been resolved by developing both styles.
The current XJ is arguably the boldest and most individual of Jaguar's current range, new F-Type included, and heralded the company's break with a design philosophy that had previously been evolutionary to the point of being retro.
It's likely that there would have been strong opposition in some quarters to an XJ that threatened to go backwards in design terms, but equally, the commercial potential of China for the XJ is vital for the brand's future.
Edmunds says: Talk about hedging your bets. But developing two styles for the XJ might make sense, especially as Chinese buyers wield more clout.