GM Dealers Embrace Shop-Click-Drive Online Shopping Tool


  • "Shop-Click-Drive" Picture

    "Shop-Click-Drive" Picture

    "Shop-Click-Drive" is gaining traction with GM dealers. | January 24, 2014

Just the Facts:
  • More than one-third of GM's 4,300 U.S. dealers have enrolled in the automaker's "Shop-Click-Drive" online car-buying program.
  • Chevrolet, Cadillac, Buick and GMC dealerships have sold 1,800 vehicles using the tool so far, GM said on Friday.
  • Shop-Click-Drive lets car shoppers choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online.

DETROIT — More than one-third of GM's 4,300 U.S. dealers have enrolled in the automaker's "Shop-Click-Drive" online car-buying program.

Chevrolet, Cadillac, Buick and GMC dealerships have sold 1,800 vehicles using the tool so far, GM said on Friday.

Shop-Click-Drive lets car shoppers choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all on-line.

The program launched nationally on November 6, 2013, after a pilot of the system in 2012.

"Shop-Click-Drive gives the customer control of their buying experience and makes it easier for us to focus on building a relationship with them," said Dan Endress, director of digital marketing for Paddock Chevrolet in Kenmore, New York, in a statement posted on the GM Web site.

He added: "In a retail environment where it's become harder to differentiate yourself from the competition, Shop-Click-Drive is a refreshing addition to our marketing arsenal."

Paul Masse Buick-GMC in Woonsocket, Rhode Island has seen the program shorten transaction times, according to the GM statement.

The Shop-Click-Drive Web site touts the program as providing "the convenience of online buying with the personal service of your dealership." The tool can be found on individual dealership Web sites.

Online buyers can schedule delivery of the vehicle in the store, at home or another pre-arranged location.

Edmunds says: Car shoppers should expect other GM dealers to jump on this bandwagon, as the online car-buying program picks up momentum.

Comments

  • mitt_zombie mitt_zombie Posts:

    Great plan by GM to try to get you to not test drive their cars! Last GM I test drove was brand new and stalled a block from the dealer, it had to be towed back!

  • arelem arelem Posts:

    After suing Tesla in a dozen states via their dealership association surrogates, GM finally resigns to the inevitable.

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