Gen Y Car Shoppers Demand High-Tech, Driverless Features, Study Reveals


  • Connected Vehicle Technology Picture

    Connected Vehicle Technology Picture

    Connected vehicle technology is becoming a key car-purchasing criterion. | December 10, 2013

Just the Facts:
  • Gen Y car shoppers want the most advanced safety systems found in cars, a new study has found.
  • The most popular features include lane-changing warning systems, collision-warning systems, automatic-braking systems and fully automatic parking, the Accenture study said.
  • Connected vehicle technology is also rapidly becoming a key car-purchasing criterion, Accenture said.

NEW YORK — Gen Y car shoppers want the most advanced safety systems and connected vehicle technology available, a new study has found.

The most popular features include lane-changing warning systems, collision-warning systems, automatic braking systems and fully automatic parking, the Accenture study said.

Ninety percent of the 14,000 respondents surveyed in 12 countries, including the U.S. said they want the same safety systems found on driverless cars.

"The survey shows that drivers are twice as likely to choose a car based on in-vehicle technology options than its performance, demonstrating the continued importance of the connected vehicle to the automotive industry," Accenture said.

The study underscores just how much consumers are interested in technology, as opposed to basics such as horsepower.

"Connected vehicle technology is rapidly becoming a key car-purchasing criterion," said Luca Mentuccia, global managing director for Accenture's Automotive practice, in a statement.

However, drivers in the U.S. have the lowest interest in connected navigation services such as real-time traffic information and have very low interest in productivity services, such as e-mail and calendar access, according to the survey.

Accenture foresees a rise of "concierge-type digital services as drivers outsource the real-time monitoring of engine performance to third-party service providers."

Edmunds says: Instead of kicking tires, the youngest generation of car buyers wants to touch screens before choosing a car, a trend that automakers are keenly watching.

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