Ford Offers Truck Buyers Unusual 2015 Ford F-150 Test Drive


  • 2015 Ford F-150 Picture

    2015 Ford F-150 Picture

    Ford has rolled out a unique test-drive program for the 2015 Ford F-150. | January 31, 2014

Just the Facts:
  • Ford is offering truck shoppers an unusual test-drive of its redesigned 2015 Ford F-150.
  • The "You Test" campaign is looking for truck customers who "know how to punish a truck," said Ford.
  • Up to five winners of the test-drive program will be selected to spend up to a week behind the wheel of a 2015 Ford F-150 while video crews document the truck undergoing real-world testing.

DEARBORN, Michigan — Ford has thrown down the gauntlet to truck buyers with the offer of an unusual test-drive of its redesigned 2015 Ford F-150.

The "You Test" campaign is looking for truck customers who "know how to punish a truck," said Ford.

Up to five winners of the test-drive program will be selected to spend up to a week behind the wheel of a 2015 Ford F-150 while video crews document the truck undergoing real-world testing. Videos will be posted to YouTube.com/FordTrucks.

By visiting BuiltToughTest.com, customers can tell Ford how they would test the toughness of the new truck. Entries must be received by May 31. Winners will be announced before September 1.

The 2015 Ford F-150 debuted at the 2014 Detroit Auto Show. The F-150 targets the 2014 Chevrolet Silverado, GMC Sierra, Nissan Titan and Ram 1500.

Edmunds says: Ford said the test-drive program could be everything from an off-road challenge to a day at a demanding job site.

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