Ford Falcon's Demise Comes as Automaker Shutters Australian Manufacturing | Edmunds.com
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Ford Falcon's Demise Comes as Automaker Shutters Australian Manufacturing


Just the Facts:
  • Ford said it will close its Australian car and engine assembly plants in October 2016, signaling an end to production of the iconic Ford Falcon.
  • "The Falcon name is inextricably linked to Australia and to being produced here — we will retire that name when we retire the vehicle," Ford Australia President and CEO Bob Graziano said, according to local media reports.
  • Ford said in a statement that it is pulling the plug on its Australian manufacturing operations "due to challenging market conditions" after almost nine decades of car building.

MELBOURNE, Australia ‐ Ford said it will close its Australian car and engine assembly plants in October 2016, signaling an end to production of the iconic Ford Falcon.

"The Falcon name is inextricably linked to Australia and to being produced here — we will retire that name when we retire the vehicle," Ford Australia President and CEO Bob Graziano said, according to local media reports.

Ford said in a statement that it is pulling the plug on its Australian manufacturing operations "due to challenging market conditions" after almost nine decades of car building. Graziano said: "The business case simply did not stack up."

Ford said it has lost the U.S. equivalent of $578 million in Australia over five years. Word of the Falcon's demise was met with outrage here.

"No hint of returning the Falcon design rights to the taxpayers and car owners who have subsidized its development," wrote Alan Stokes in the Canberra Times. "No talk of donating the Falcon badge to the country that rightfully owns it. No chance of another car company taking over the Falcon and reviving it.

"Australians should be mad as hell that an American company can make a decision overnight in Detroit then hours later pull the plug on one of our national icons."

The Sydney Morning Herald, while noting that Falcon sales had dropped 75 percent as Australians shunned large, rear-wheel-drive cars, said that the Falcon had been part of the country's "automotive psyche" for decades and is a stunning loss.

The Falcon, which has been manufactured in Australia since 1960, will cease to be made when the company's two plants in Victoria close in October 2016. Ford in the past had tried to make the case for bringing rear-wheel-drive performance cars from Australia to the U.S. But the plans never materialized.

Edmunds says: It's the end of the line for the Ford Falcon.

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