Chrysler Group Shakes Up Future Vehicle Strategy


  • Chrysler future product strategy

    Chrysler future product strategy

    Chrysler laid out the road map for its future product strategy on Wednesday. | January 30, 2013

Just the Facts:
  • Chrysler Group told analysts on Wednesday that it plans to add five additional Fiat models to its U.S. portfolio and that it has canceled several Fiat-based models that had been slated to be sold in the United States as Chryslers and Dodges.
  • The information was released by Chrysler in a document prepared for analysts describing 2012's financial highlights and revisions planned to the automaker's future vehicle plans.
  • Though the document reveals the automaker's product plans through 2016, neither the nameplates nor the segments were identified.

AUBURN HILLS, Michigan — Chrysler Group told analysts on Wednesday that it plans to add five additional Fiat models to its U.S. portfolio and that it has canceled several Fiat-based models that had been slated to be sold in the United States as Chryslers and Dodges.

The information was released by Chrysler in a document prepared for analysts describing 2012's financial highlights and revisions planned to the automaker's future vehicle plans.

Though the document reveals the automaker's product plans through 2016, neither the nameplates nor the segments were identified.

Additionally, the automaker said it plans to delay the introduction of several redesigned vehicles or vehicles that are new additions to a brand.

Here are some highlights:

The Dodge Journey was scheduled to be replaced later this year with a vehicle built on a compact, front-drive Fiat platform. Additionally, Dodge was planning to add an entry-level subcompact or compact around the same time. Both of those Fiat-based models have been cancelled.

Regarding other Dodge models, the automaker said that redesigned or new models will be added in 2015 and 2016. Industry sources believe one of those models will be the replacement for the Dodge Grand Caravan, arriving in 2015. Unclear is if the replacement will be a minivan or crossover vehicle. The other model is expected to be the redesigned Challenger.

In terms of Chrysler, two compact cars based on a Fiat platform have been dropped. Both were scheduled to go on sale later this year.

Additionally, Chrysler is pushing back the redesign of two unidentified models, each by one year. The Chrysler 200 sedan is believed to be one of the models. The redesign is now expected for 2015, a one-year delay. The identity of the second vehicle is unclear.

On the Jeep side, the Fiat-based-and-assembled subcompact model has been delayed one year, until 2015.

What the automaker describes as a redesign or new addition to the model line will go on sale in 2015. This model is expected to be a full-size seven-passenger SUV that would be positioned above the Grand Cherokee.

A new model originally slated for 2015 has been pushed back to 2017, Chrysler said. That vehicle is expected to be a pickup based on the Wrangler.

An additional model will be added to the SRT brand in 2016. Industry sources expect a rear-drive performance car based on an Alfa Romeo platform, potentially a spiritual successor to the legendary 1970 Plymouth Barracuda.

The re-engineered heavy-duty Ram and chassis cab have been pushed back to 2014, one year later than originally planned. What is believed to be a compact, front-drive, Fiat-based van has been delayed one year, until 2015. The truck is slated to compete with the Ford Transit Connect.

The Fiat line will add one model this year, a five-door 500 hatchback, and four models in 2015. Dealers have been asking for a wider model line. Unclear is whether these models are an expansion of the 500 line or separate Fiat models.

In terms of Alfa Romeo, one model will be added this year and four in 2015.

Edmunds says: Chrysler Group's product portfolio appears to be undergoing a dramatic transformation, but critical details — especially nameplates — are still top secret.

Comments

  • wackford wackford Posts:

    The larger Jeep sounds most interesting. Especially if they are going to look into diesel engines for it. Something along the lines of a Durango, but with more off-road worthiness and a diesel engine along the lines of what is to be coming to the Grand Cherokee. Now, that would get me into a Jeep dealer pretty darned smartish.

  • beecee1 beecee1 Posts:

    Chrysler Lost Me When They Decided To Make Ram & SRT Separate Brands. They Took The Best Part Of Dodge OUT Of Dodge. If You Think About It, Ram Is Still Being Branded As Dodge Which Makes No Sense Especially If You Plan To Add More Models To The Lineup. And To Add To the Disappointment Of The Viper No Longer Being Under Dodge, They're Also Considering To Do The Same With The Challenger! WHY ARE YOU GUYS TAKING ALL THE GOOD CARS AWAY FROM THE DODGE BRAND!?!?!? Dodge Has A History Of Good Performance Cars And Now Fiat Wants To Screw That Up. I'm All For The SRT Barracuda, But PLEASE Keep The Dodge Challenger As Well!!!

  • beecee1 beecee1 Posts:

    They Can Keep The Dodge Challenger As Ranging From Base Model To R/T And Have The New SRT 'Cuda As Its Upscale Performance Twin Model Since It's Right Up The Viper's Alley. Keep The Dodge Caravan And Give The Chrysler Town & Country The New Crossover Model. Since They're Trying To Give The New Minivan A "Sexier" Image, The Caravan Will Offer Wider Trim Level Options Ranging From Sporty To Luxury (Yes, I Like The Caravan Too. Don't Judge Me Lol), So Keeping The Minivan Under Dodge Will Work Better That Way. And From What I Understand In The Article, It Looks Like We're Stuck With The Sebring-In-Disguise For A Few More Years!!! *MAJOR SMH*

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