Chrysler Group Shakes Up Future Vehicle Strategy


  • Chrysler future product strategy

    Chrysler future product strategy

    Chrysler laid out the road map for its future product strategy on Wednesday. | January 30, 2013

Just the Facts:
  • Chrysler Group told analysts on Wednesday that it plans to add five additional Fiat models to its U.S. portfolio and that it has canceled several Fiat-based models that had been slated to be sold in the United States as Chryslers and Dodges.
  • The information was released by Chrysler in a document prepared for analysts describing 2012's financial highlights and revisions planned to the automaker's future vehicle plans.
  • Though the document reveals the automaker's product plans through 2016, neither the nameplates nor the segments were identified.

AUBURN HILLS, Michigan — Chrysler Group told analysts on Wednesday that it plans to add five additional Fiat models to its U.S. portfolio and that it has canceled several Fiat-based models that had been slated to be sold in the United States as Chryslers and Dodges.

The information was released by Chrysler in a document prepared for analysts describing 2012's financial highlights and revisions planned to the automaker's future vehicle plans.

Though the document reveals the automaker's product plans through 2016, neither the nameplates nor the segments were identified.

Additionally, the automaker said it plans to delay the introduction of several redesigned vehicles or vehicles that are new additions to a brand.

Here are some highlights:

The Dodge Journey was scheduled to be replaced later this year with a vehicle built on a compact, front-drive Fiat platform. Additionally, Dodge was planning to add an entry-level subcompact or compact around the same time. Both of those Fiat-based models have been cancelled.

Regarding other Dodge models, the automaker said that redesigned or new models will be added in 2015 and 2016. Industry sources believe one of those models will be the replacement for the Dodge Grand Caravan, arriving in 2015. Unclear is if the replacement will be a minivan or crossover vehicle. The other model is expected to be the redesigned Challenger.

In terms of Chrysler, two compact cars based on a Fiat platform have been dropped. Both were scheduled to go on sale later this year.

Additionally, Chrysler is pushing back the redesign of two unidentified models, each by one year. The Chrysler 200 sedan is believed to be one of the models. The redesign is now expected for 2015, a one-year delay. The identity of the second vehicle is unclear.

On the Jeep side, the Fiat-based-and-assembled subcompact model has been delayed one year, until 2015.

What the automaker describes as a redesign or new addition to the model line will go on sale in 2015. This model is expected to be a full-size seven-passenger SUV that would be positioned above the Grand Cherokee.

A new model originally slated for 2015 has been pushed back to 2017, Chrysler said. That vehicle is expected to be a pickup based on the Wrangler.

An additional model will be added to the SRT brand in 2016. Industry sources expect a rear-drive performance car based on an Alfa Romeo platform, potentially a spiritual successor to the legendary 1970 Plymouth Barracuda.

The re-engineered heavy-duty Ram and chassis cab have been pushed back to 2014, one year later than originally planned. What is believed to be a compact, front-drive, Fiat-based van has been delayed one year, until 2015. The truck is slated to compete with the Ford Transit Connect.

The Fiat line will add one model this year, a five-door 500 hatchback, and four models in 2015. Dealers have been asking for a wider model line. Unclear is whether these models are an expansion of the 500 line or separate Fiat models.

In terms of Alfa Romeo, one model will be added this year and four in 2015.

Edmunds says: Chrysler Group's product portfolio appears to be undergoing a dramatic transformation, but critical details — especially nameplates — are still top secret.

Post a Comment

You must be signed in to post a comment.

Other Vehicles to Consider...

ADVERTISEMENT
ADVERTISEMENT

Marketplace

up2drive

Get Pre-Approved for a Loan


Car.com

Credit Problems?
We can help you get Financing!

ADVERTISEMENT