Cadillac Elmiraj Concept Unveiled During Pebble Beach Weekend


  • Cadillac Elmiraj Concept Picture

    Cadillac Elmiraj Concept Picture

    Cadillac Elmiraj Concept. | August 15, 2013

10 Photos

Just the Facts:
  • The Elmiraj is a full-size coupe concept that draws influence from past Cadillac coupes like the 1967 Eldorado.
  • It's powered by a 4.5-liter, twin-turbo V8.
  • At 205 inches long, it's over 16 inches longer than the CTS Coupe.

CARMEL, California — Cadillac used the Pebble Beach weekend to take the wraps off the Elmiraj Concept, a full-size, four-passenger coupe designed to showcase what Cadillac sees as another potential segment for the brand.

Senior Vice President, Global Cadillac, Bob Ferguson, told Edmunds, "This car makes a bold statement and that's what we were looking for."

When asked about the production possibility of a coupe like Elmiraj, Ferguson said, "We are pushing toward the upper end of the luxury segment and this coupe would certainly fit."

The Elmiraj rides on a chassis that includes, "structural elements of an ongoing Cadillac vehicle development project slated for future production," according to Cadillac. No Cadillac officials would elaborate on the vague statement, but the Elmiraj certainly has more of a production-based feel than the Ciel convertible concept shown at Pebble Beach two years ago.

More evidence of its feasibility comes in the way of its 4.5-liter, twin-turbo V8 engine. Estimated to produce around 500 horsepower, Cadillac says the engine borrows the basic technology of the twin-turbo V6 in the CTS Vsport and "expands it to the classic performance format of a V8 engine."

"When you're talking to customers at this level they're always interested in performance," Ferguson told Edmunds.

Inside, the 2+2 coupe features generous proportions for all passengers. The rear seats feature a valet function that slides both the front and the rear seats forward to ease entry. Those same rear seats can also be reclined for a more spacious feel.

According to Ferguson, they wanted the cabin to feel truly bespoke. "The Rosewood trim is a good example of that," he said.

The rest of cabin is minimalistic in terms of technology. It features analog gauges and a 10-inch touchscreen for navigation. The latter can be hidden away when not in use to keep the dashboard from looking overly cluttered.

Edmunds says: Unlike the Ciel concept from two years ago, the Elmiraj looks like it's a true precursor to an eventual Cadillac flagship model. Hopefully, we find out sooner than later.

Comments

  • marcos9 marcos9 Posts:

    Way to go Cadillac! Love the unique look and design. If anything, it will force the other "established" manufacturers to stop being so lazy and boring (I'm looking at you Honda).

  • agentorange agentorange Posts:

    Not your grandad's 1970's Eldorado, that's for sure. I like it a lot.

  • seppoboy seppoboy Posts:

    I haven't been too favorably impressed by the recent Cadillac design language in some respects, the CTS and ATS are alright but not a look I gravitate to. This concept is very nice and very well done, especially the exterior, it's not overstatement to call it classic. The only fault is the cartoonish oversized wheels that look a bit out of proportion. This is one case in which even as a concept its looks would have been better served by smaller diameter wheels with a bit higher profile tire. Well done, Cadillac!

  • jeffinoh jeffinoh Posts:

    Wow. Gorgeous. Brings to mind the new Rolls Royce Wraith and Bentley Continental. Not sure about the backwards-wedge proportion that's so popular lately. The big front, tapered tail is a bit overdone. But I am impressed at the length to which Cadillac is flexing the design language of the brand. Good thing Holden has all those large-car platforms to work with.

  • wizard8873 wizard8873 Posts:

    Absolutely gorgeous. great job to Cadillac for turning themselves around and actually producing cars that look stunning, use high quality material, and can back it all up in terms of performance. Nice to see them really pushing the limits of the design language and not going over the top.

  • lions208487 lions208487 Posts:

    Great, now like the Ceil concept, just build the thing already. Looks great by the way, and it definitely stands out from other possible comps.

  • bankerdanny bankerdanny Posts:

    Lightyears ahead of the CTS Coupe and would rival the A5 for the best looking coupe on the market.

  • shatner shatner Posts:

    Can a person see the road over the giant Malibu hood?

  • Cadillac needs this halo car. But get rid of the clownish wheels. That bit looks like a tacky oversized aftermarket purchase.

  • kimosi kimosi Posts:

    Thang looks gangsta! Very nice indeed.

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